CUTX Finishes Strong in 2018

January 30, 2019

DALLAS--(BUSINESS WIRE)--Jan 30, 2019--2018 was a transformative year for Credit Union of Texas ( CUTX ): The credit union expanded with a new store in Wylie, embarked on a digital transformation, including new technology to better serve growing membership, and implemented a company community engagement strategy.

The CUTX Wylie store, the credit union’s 12th location, serves the Northeast region of the Dallas-Fort Worth metroplex and is part of a larger growth strategy, which includes relocating corporate headquarters to Allen and opening an additional store in McKinney this year. New stores in Allen and Frisco will soon follow.

“Providing convenient locations where members live and work is a top priority,” said CUTX President and CEO Eric Pointer. “As we look at our future growth, Allen is the perfect location for our new headquarters as it puts us in the center of our expanded footprint.”

Today, CUTX has more than 140,000 members and has embarked on a digital strategy to transform the process of banking through all member-facing channels. A new Symitar core solution, along with a CRM solution from Salesforce, are the beginning of the strategic initiative to further enhance the member and employee experience.

“Our goal is to have a 360-degree view of our members – all in one place – so that as our employees are interacting with members, they are able to see real time data, including member searches on our site and the channels to which they are responding,” Pointer said. “This allows us to offer the most relevant financial solutions, not canned next-best product offerings. We want to provide a personalized experience for each member.”

Giving back to surrounding communities has always been a top priority for CUTX. This year, the credit union established a community engagement strategy that encompasses strengthening the communities they serve by promoting education and supporting first responders and veterans in their service areas.

CUTX was awarded a 2018 Best Practices Award for Improved Hiring Processes. The credit union implemented a multifaceted approach for hiring, including a new style of interviewing candidates. This saved CUTX thousands of dollars and reduced time spent finding the most qualified candidates.

Pointer noted, “Every CUTX employee plays a vital role in our growth and accomplishments. Our culture is based on the mantra ‘People before Profit.’ This includes putting members first and treating employees well. C aring, U nderstanding, T eaching and e X ceeding member expectations are our guiding principles, and in 2019 we will be even more attuned to these values.”

About CUTX

For almost 90 years, Credit Union of Texas has been providing financial services to members throughout North Texas. Delivering on its vision to deliver an unexpected experience, CUTX has grown to over $1.4 billion in assets and now serves more than 140,000 members through its 12 store locations. Membership is open to anyone who lives, works or attends higher education in the Dallas-Fort Worth metroplex and surrounding areas. For more information about CUTX, visit www.cutx.org.

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CONTACT: Catherine Laws





SOURCE: Credit Union of Texas (CUTX)

Copyright Business Wire 2019.

PUB: 01/30/2019 08:15 AM/DISC: 01/30/2019 08:15 AM


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