The Latest: Twitter to verify US political advertisers
NEW YORK (AP) — The Latest on online political ads (all times local):
Twitter says it will require U.S. political advertisers to identify themselves and certify that they are in the U.S. by verifying a mailing address.
The company says the new rules announced Thursday will apply to any advertising that seeks to influence the outcome of an election. Google and Facebook previously announced similar verification requirements.
The move comes as social media companies prepare for the U.S. midterm elections. They are eager to avoid the mess they found themselves in during the 2016 elections. They have been accused of not doing enough to prevent foreign meddling using their services.
Twitter’s announcement comes a day after the company said it will label the tweets and accounts of U.S. political candidates as such.
Also on Thursday, Facebook announced guidelines around political “issue” ads that don’t support a candidate but address polarized issues. Twitter hasn’t done this yet.
Facebook is expanding its advertising disclosure requirements to cover all U.S. ads on polarized issues such as gun control and abortion rights, even if they don’t endorse a particular candidate.
Ads coming from specific candidates have already included a disclosure label since October. Facebook has said it would require that of issue ads from outside parties, too. But it hasn’t provided details until Thursday.
Issue ads played prominently in Russia’s efforts to interfere in the 2016 U.S. elections. Twitter and Google also have been working to prevent elections interference, including by labeling political ads as such.
Facebook says that when users click on the label on such an ad, they will be taken to a page with more information, including who paid for it and how many people saw it.