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Grete Schickedanz, German Businesswoman, Dead at 82

July 25, 1994

FUERTH, Germany (AP) _ Grete Schickedanz, for many years the head of one of the biggest mail order merchandisers in Europe, has died at age 82.

Mrs. Schickedanz, known as the ″first lady of German business,″ died Saturday of heart failure at her home in the Bavarian city of Fuerth. The Quelle mail order company reported her death Sunday.

Quelle catalogs had a powerful effect on German styles. Mrs. Schickedanz was known as one of the most important business figures in postwar Germany, and the company grew to have sales worth $9.6 billion in 1993.

She went to work at age 15 as an apprentice to Gustav Schickedanz when he was starting a mail order business, and married him in 1942. After he died in 1977, she and her son-in-law, Wolfgang Buehler, led the Schickedanz Group and its main unit, Quelle, which has appliance stores, catalog sales and other businesses.

Mrs. Schickedanz, reputed to be worth billions of dollars, retired from executive positions in early 1993. Survivors include her daughter, Madeleine Buehler, whose husband is board chairman of the Schickedanz group.

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