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Back-to-school shopping gets kinder at Outlets at Traverse Mountain

August 8, 2018

There has never been a better time to Rock Your Style than Saturday at the Outlets at Traverse Mountain.

The Outlets will be hosting a special event on Saturday from noon to 4 p.m. that celebrates individuality and promotes kindness. Entertainment includes BMX stunt riders as well as breakdance and hip-hop dance routines.

This time of year, many children look forward to the start of a new school year and all that entails, from meeting up with old friends and getting to know new teachers. But for students who experience bullying, the start of a new school year signals a sense of dread. In fact, a school-based survey conducted by the Centers for Disease Control and Prevention says that 18 percent of students reported being bullied online and 19 percent percent report being bullied on school grounds. That is why this year, The Outlets at Traverse Mountain is hosting its Rock Your Style special event.

During the event, shoppers can participate in The Kindness Rocks Project (#kindnessrocks), which encourages people to leave rocks painted with inspiring messages along the path of life, or in this case, throughout the shopping center. A graffiti artist will be on site to paint a barricade with his inspired message for students heading back to school.

At 1 p.m., Stunt Masters BMX will perform on portable ramps, and the riders will be available for a meet and greet between 2 and 3 p.m. At 3 p.m., the BBoy Federation will perform breakdance and hip-hop routines.

“Our goal is to make a lasting impression on our shoppers about the importance of kindness and acceptance. Not only will Rock Your Style be a fun event, it will remind people about the importance of looking out for each other,” said Crystal Jones, marketing director, Outlets at Traverse Mountain, in a press release. “Our community is important to us, and our stores have been very supportive of this event. I look forward to seeing the different ways each of them promote kindness.”

To further support the community, Outlets at Traverse Mountain’s Customer Service will accept shoppers’ receipts from the Outlets on behalf of their chosen Utah school and then award $1,000 to the school with the day’s highest receipt totals to support students’ needs. For additional information, visit www.outletsattraversemountain.com.

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