AVON, Colo. (AP) _ The mayor was the first to drive over a bridge named Bob as hundreds munched ''bob-be-cue'' on Bob Day.

So, what about Bob?

He may not have the stature of the Brooklyn or San Francisco Bay spans, but Bob the Bridge means everything to this Rocky Mountain town.

The bridge was dedicated Thursday, which was designated Bob Day. Mayor Kent Rose was first to drive across Bob after a 20-minute ceremony.

Hundreds of people who showed up for Bob's dedication were treated to a bob-be-cue of burgers, chicken and hot dogs.

Last month, the Avon Town Council voted to name the bridge ''Bob'' after a name-that-bridge contest. Louie Sullivan submitted the winning entry and was ''stunned'' the council picked his.

''Bob is the regular people's choice,'' said Richard Carnes, spokesman for the Avon Merchant's Association.

The bridge spans the Eagle River and connects Avon with Beaver Creek ski resort.