Mitsubishi Motors Ranks Third-Highest Mass Market Brand in 2019 J.D. Power Customer Satisfaction Index
CYPRESS, Calif.--(BUSINESS WIRE)--Mar 14, 2019--Results of the 2019 J.D. Power Customer Satisfaction Index (CSI) Study were released today, and Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year,* improved 27 points, the most of any brand in the industry, jumping from 21 st to 12 th position in the overall industry ranking.
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2019 Mitsubishi Eclipse Cross (Photo: Business Wire)
Among non-luxury brands, Mitsubishi jumped from 10 th position in 2018 to the number three position this year. Beating out far larger nameplates, Mitsubishi earned the title of top non-premium Asian brand.
“Customer satisfaction is a core value at Mitsubishi Motors, and our performance in the J.D. Power CSI Study over the last two years is testament to our focus on it. We do this for one reason only: to give our customers the very best experience we can at every touch point with our company,” said Mark Chaffin, Chief Operating Officer for MMNA. “This is a huge success for MMNA, and all credit is due to our tremendous dealer body and the service-aftersales teams at headquarters and in our regions.”
Mitsubishi Motors has improved its score by 61 points in the CSI Study from 2016-2019, including this year’s 27-point rise and last year’s 26-point rise. This improvement leads all other non-premium companies in that time period. Additionally, the brand ranked first in the industry in the non-premium maintenance ranking within the CSI Study.
The J.D. Power CSI Study examines customer satisfaction with maintenance and repair service at new-vehicle dealerships. Owners of one- to five-year-old vehicles are surveyed regarding their most recent dealership service experience for both in-warranty and customer-pay service work. The study examines satisfaction in five measures of service experience: service initiation, vehicle pick-up, service facility, service quality and service advisor.
*Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.
About Mitsubishi Motors North America, Inc.
Through a network of approximately 355 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand’s sixth consecutive year of sales growth.
Located in Cypress, Calif., MMNA is a part of the Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in the world. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.
For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
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SOURCE: Mitsubishi Motors North America, Inc.
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PUB: 03/14/2019 08:01 AM/DISC: 03/14/2019 08:01 AM