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Black Shamrock Partners Completes Sale of Smashburger to Jollibee Foods Corporation

December 14, 2018

DENVER--(BUSINESS WIRE)--Dec 14, 2018--Black Shamrock Partners (BSP), formerly Consumer Concept Group & Affiliates, today announced that Jollibee Foods Corporation (PSE: JFC), Asia’s largest food service company, has acquired the remaining 15 percent of Smashburger, the Denver-based “better burger” concept, bringing Jollibee full ownership of the brand.

In 2015, Smashburger entered into a strategic partnership with Jollibee Foods Corporation to sell 40 percent of the Company at a $335M USD value. In February of this year, Jollibee agreed to acquire an additional 45 percent of the company for $100M USD, bringing their ownership stake to 85 percent total at that time.

Rick Schaden, BSP Co-Founder and Chairman, stated, “We could not be more pleased with the partnership we have developed with Jollibee and are thrilled to complete this transaction with a global restaurant powerhouse. We have no doubt that with their leadership, the brand will continue to succeed and grow for years to come.”

BSP has extensive experience in creating and growing successful brands, having founded the Smashburger concept in 2007. Leveraging its leadership in the Experience Based Lifestyle Economy, BSP is also the owner of Tom’s Urban, a fast growing eater-tainment concept, and Motiv, an experiential company with a portfolio of brands within the sports and entertainment sector, including running and endurance events, triathlons and festivals.

About Black Shamrock Partners Black Shamrock Partners (BSP), formerly Consumer Concept Group, is an innovative investment and operating company, focused on launching, operating and investing in consumer, franchising and lifestyle brands. They also invest opportunistically in private businesses, real estate and alongside alternative investment managers. Black Shamrock Partners is guided by a relentless focus on investing in tomorrow’s demands and is managed by a group of officers with deep expertise in the restaurant, lifestyle, entertainment and sports industries. Their investment philosophy is rigorously centered on aligning interests and the virtues of patient capital, allowing them to pursue growth plans and make strategic decisions solely in the best interests of the companies in which they invest.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181214005081/en/

CONTACT: Media:

Jim Furrer, ICR for Black Shamrock Partners

(646)277-1808

BlackShamrock@icrinc.com

KEYWORD: UNITED STATES NORTH AMERICA COLORADO

INDUSTRY KEYWORD: RESTAURANT/BAR PROFESSIONAL SERVICES BANKING FINANCE RETAIL FOOD/BEVERAGE

SOURCE: Black Shamrock Partners

Copyright Business Wire 2018.

PUB: 12/14/2018 06:00 AM/DISC: 12/14/2018 06:01 AM

http://www.businesswire.com/news/home/20181214005081/en

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