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PRESS RELEASE from provider: Business Wire
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

New Licensing Division Drives 2019 Growth for The Tangent Agency

February 15, 2019

LOS ANGELES--(BUSINESS WIRE)--Feb 15, 2019--The Tangent Agency, a fast-growing brand strategy and creative agency, today announced the launch of its licensing division. Tangent has already been working closely with consumer products and licensing groups across the entertainment industry, including Warner Bros., Fox, NBCUniversal and Sony. One of Tangent’s recent creative licensing collaborations was developing the promotions, retail and packaging guide for Universal Pictures’ and Illumination’s “ The Secret Life of Pets 2,” which will be hitting store shelves globally this summer.

“Licensing exists because people want to continue experiencing an IP, brand or character beyond how they already engage,” said Marc Becker, CEO of Tangent. “Many are leaving a lot of money on the table by treating licensing as an afterthought, and we are working to change this by making brand extensions part of the initial strategy. Tangent Licensing will allow clients to focus on their core business, while we help them realize their full potential – building stronger fan relationships, lasting engagement and unlocking new revenue streams.”

Tangent has developed licensing strategies, sales materials and creative for hundreds of the top global entertainment IP and franchises across every genre. With this new division, Tangent will go beyond its award-winning strategy and creative to provide end-to-end consumer products and licensing services. It works with IP owners to handle the full licensing life-cycle – from strategic planning, artwork and brand building to partnerships, deal-closing and retail execution.

“I don’t start any project without first reaching out to Tangent for the best strategies and materials,” said industry veteran George Leon, founder and CEO of Cakewalk Entertainment.

Tangent brings a unique angle to the traditional licensing agency by leveraging its innovative in-house team of designers and marketing experts to build brands, and connect them with a robust network of licensees, publishers and retailers. Building upon the conventional licensee and retail models, Tangent will also employ newer tactics such as direct-to-consumer sell-through and influencer engagement through social media.

“Marc and his team have nailed the formula for creating unique cross-category campaigns led by break-out creative,” said Lora Cohn, who served as SVP of Global Sales Strategy at 20 th Century Fox Consumer Products.

Brands, talent, influencers and IP holders can harness the same power as big franchise properties. Now clients can tap into Tangent’s diverse team of specialists who bring decades of strong licensee relationships across every category, including toys, apparel, publishing, gaming, costumes, health & beauty, across both traditional and digital platforms. Tangent Licensing will serve as an outsourced licensing department or as an extension of an existing team.

About The Tangent Agency

The Tangent Agency is an industry-leading marketing powerhouse working hand-in-hand with partners to fortify properties with innovative content and captivating creative, always built upon the foundation of insight-driven strategy. Tangent’s experience working with studios, brands, agencies, creatives and filmmakers provides the company with a unique perspective to see the big picture and bring big ideas to life. Recent Tangent projects include work promoting hit properties, franchises & brands such as “Wonder Woman,” “Jurassic World,” “Crazy Rich Asians,” “Despicable Me,” “Deadpool,” “Straight Outta Compton,” “Fast and Furious,” “Logan,” “First Man,” “Dunkirk,” “Spider-man,” “Overwatch,” “Saturday Night Live,” “Shark Tank,” “American Idol,” “Looney Toons,” “Lost In Space” and many more.

To learn more, please visit www.thetangentagency.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190215005097/en/

CONTACT: Media Contact

Trish McCall

tmccall@olsmteadwilliams.com

310-824-9000

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ENTERTAINMENT ELECTRONIC GAMES LICENSING (ENTERTAINMENT) TV AND RADIO OTHER ENTERTAINMENT FILM & MOTION PICTURES GENERAL ENTERTAINMENT SEARCH ENGINE MARKETING SOCIAL MEDIA COMMUNICATIONS ADVERTISING MARKETING ONLINE

SOURCE: The Tangent Agency

Copyright Business Wire 2019.

PUB: 02/15/2019 08:00 AM/DISC: 02/15/2019 08:01 AM

http://www.businesswire.com/news/home/20190215005097/en