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Joe Collins, Theatrical Agent and Father of Joan Collins, Dies

April 1, 1988

LONDON (AP) _ Theatrical agent Joe Collins, the father of ″Dynasty″ actress Joan Collins and novelist Jackie Collins, died Friday at his home. He was 85.

Collins, who helped launch the careers of Peter Sellers, Tom Jones and Roger Moore and convinced Joan Collins to take her famous role as Alexis in the popular TV series, suffered from a kidney infection, according to Press Association, Britain’s domestic news agency.

Although he came from a family of stage performers, Collins said he did not consider show business a suitable profession for his daughters. ″Too many pitfalls,″ he once said.

He later came to feel differently: ″My children are healthy and have made their mark on the world. I think I can claim that almost every person in every land has had some form of entertainment, some pleasure brought their way by one member or another of my family.″

Collins was born in South Africa, where his parents, both from London, entertained. They returned to Britain when Collins was a year old and he was educated there.

He began his show business career as office boy with Moss Empires theaters in London and later worked as an assistant theater manager in Sheffield and Liverpool.

In 1931, he became a theatrical agent. The first artist he signed was dancer Lew Grade, now television producer Lord Grade, who became his partner. When Grade left the Collins and Grade agency, Collins continued alone.

Collins married his first wife, Elsa, in 1932, and she gave birth to their daughter, Joan, the next year. Elsa died in 1962.

Collins did not encourage his daughter’s early acting ambitions, but once she won a place at the Royal Academy of Dramatic Art, he supported her. He even set up a repertory company in southeastern England to help her career.

He later persuaded her to take the role of Alexis in ″Dynasty″ even though a theatrical company was trying to hold her to a previous contract.

Collins said he was proud of his daughter Jackie’s success as an author but never read her books, which included ″Hollywood Wives″ and ″Lucky.″ He declared the sexy novels were ″not my cup of tea.″

His own biography was titled ″A Touch of Collins.″

Besides Joan and Jackie, Collins is survived by his second wife, Irene, and their daughter, Natasha. Services were scheduled for Tuesday in London.

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