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Alpine Beer Company Debuts Nelson IPA in 12 Oz. Bottles in Eight States

September 5, 2018

SAN DIEGO--(BUSINESS WIRE)--Sep 5, 2018--Alpine Beer Company’s most popular and exclusive IPA, Nelson is hitting shelves in 12 oz. six-pack bottles and on draft in eight states; Arizona, California, Colorado, Hawaii, Nebraska, Nevada, Texas and Utah. To kick off this legendary release, Nelson will be on draft at the Alpine Beer Company Pub and Tasting Room beginning Sept. 7. Distribution of this highly anticipated release will be limited. Fans can find Nelson while it lasts on draft and in stores by searching on alpinebeerco.com/find-beer.

“Nelson is often imitated, but there’s nothing like the original. It’s Nelson or nothing,” said Shawn McIlhenney, Head Brewer at Alpine Beer Company. “Until now, we’ve only offered very limited releases of Nelson in our tasting room and around town, so I’m really excited that now even more people can enjoy one of my favorite IPAs.”

Described as “legendary” by its fans across the country, Nelson was originally released only on draft and limited 22 oz. bottles at Alpine Beer Company’s tasting room. Nelson (7.0 % AVB) is named after Nelson Sauvin, an outstanding hop varietal from New Zealand. Hops are introduced throughout the brewing and dry-hopping of this complex and well-balanced IPA. A hazy straw hued ale, Nelson is topped by bright white beer foam and offers a tropical hop aroma. The pine and fruity hop notes linger, but are well-balanced by the smooth, malty addition of European rye malts. Nelson’s fans describe the beer as a stunning and multifaceted yet mellow IPA.

The release of six-pack bottles, of one of the craft beer industry’s most highly sought-after IPAs will make Nelson more accessible; however, due to the limited supply of New Zealand hops harvested each year, Nelson will not be available year-round.

Additional details will be shared at www.alpinebeerco.com and on Alpine Beer Company’s social media channels as Nelson becomes available. See photos here.

About Alpine Beer Company

Alpine Beer Company is an award-winning craft brewery founded in 1999 with the creation of McIlhenney’s Irish Red Ale. Shawn McIlhenney leads brewing operations in the small town of Alpine, located in the hills at the eastern edge of San Diego County. The brewery includes a tasting room and outdoor beer garden. Just a few blocks away, Alpine beers are on tap at the Alpine Beer Company Pub and served alongside barbecue dishes. In 2014, Alpine Beer Company merged with San Diego’s Green Flash Brewing Company, increasing production and distribution of its ales. For more information, please visit  www.alpinebeerco.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180905005552/en/

CONTACT: for Alpine Beer Company

Juliet Babros, 310-375-7870

juliet@malouinmarketing.com

KEYWORD: UNITED STATES NORTH AMERICA ARIZONA CALIFORNIA COLORADO HAWAII NEBRASKA NEVADA TEXAS UTAH

INDUSTRY KEYWORD: SUPPLY CHAIN MANAGEMENT RESTAURANT/BAR RETAIL WINE & SPIRITS

SOURCE: Alpine Beer Company

Copyright Business Wire 2018.

PUB: 09/05/2018 09:30 AM/DISC: 09/05/2018 09:30 AM

http://www.businesswire.com/news/home/20180905005552/en

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