MOC Announces New Location and Logo
FITCHBURG -- Montachusett Opportunity Council, a community action agency based in North Central Mass. that provides services that lead to economic stability for low-income populations, announced the relocation of a number of MOC programs to a newly renovated facility at 49 Nursery Lane, Suite 201. The move coincides the unveiling of MOC’s new organization logo.
“We’re excited to see our vision become reality,” said Kevin Reed, MOC’s executive director. “For years, we’ve worked toward our goal to co-locate our programs so that we can better accommodate our clients. This new space will enable us to provide bundled services in a much more effective and efficient manner as we move families toward economic stability.”
Programs previously operated out of scattered locations have relocated to Nursery Lane.
These include: North Central WIC, Fitchburg Family Resource Center, Housing Programs, Elder Nutrition, Employment and Training programs, Adolescent Sexuality Education (formerly Teen Pregnancy Prevention and Family Planning), Fitchburg Community Connections Coalition, Coordinated Family and Community Engagement, Parents as Teachers the Parent Child Home Program, and the anticipated MOC Financial Empowerment Center.
Working with Elite Construction and Haynes, Lieneck, and Smith, Inc., MOC co-designed the layout of the 15,000 square foot space to provide staff and clients with a user-friendly experience that includes enhanced space and utilities, multiple conference/training rooms, an expanded waiting area, and a designated nursing room. The building is also shared with several of the commonwealth’s human service programs.
Coinciding with the move, MOC unveiled a new organizational logo. The new logo retains the foundation of MOC’s original logo created decades ago, and enhances it to reflect the various components that make up MOC’s portfolio of services.
“We believed our logo no longer accurately reflected MOC’s complex array of programs and services. The new logo better represents what we are: one organization with many programs working toward our mission.”
Reed doesn’t consider this a re-branding of the organization, he said.
“Over the past 50+ years, we’ve expanded what we do, and this is a way for us to visually reflect that as well as the growth that is to come,” he said.