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CORRECTING and REPLACING factor-a Brings Amazon Marketing Services Expertise State Side, Opens NYC Office

November 8, 2018

NEW YORK--(BUSINESS WIRE)--Nov 8, 2018--Please replace the release dated November 6, 2018 with the following corrected version due to multiple revisions.

The corrected release reads:

FACTOR-A BRINGS AMAZON MARKETING SERVICES EXPERTISE STATE SIDE, OPENS NYC OFFICE

factor-a will infuse its successful software and services offering with Dept’s creative strength to support U.S. brands – an expansion trend to watch.

German-based factor-a, part of the international digital agency Dept, has opened its first U.S. office in New York City, bringing its powerhouse Amazon Marketing Services expertise to the market.

In two years, factor-a went from a start-up to a 120-person strong company, powered by the overwhelming success of their proprietary software and analytics platform, and combined with their expertise of Amazon advertising strategies, optimization of product content and operational support for vendors. They currently work with more than 125 international clients – including Sony Pictures, Fossil, Bic and Stanley Black & Decker. The agency also had an eight-figure market valuation when acquired by top-3 European digital agency, Dept, earlier this year.

Expansion into the U.S. market is a strategic move by factor-a and Dept to further globalize its offering. Its German office has experienced rapid growth and is entering the U.S. market with the same vision – to build an infrastructure starting in New York and expanding with local talent – that can support U.S. based brands through its global network and technology.

“We are living in an Amazon world and brands know this. The urgency to step up their Amazon game has reached critical mass. Our software-driven services enable clients to move beyond a simple ‘check-box’ presence on Amazon, which typically provides an average 13 percent growth rate year over year. We regularly see our client’s brands improve sales by 172 percent after the first year or more,” said Dominik Gunkel, Global Commercial Head of factor-a.

As part of its launch in the U.S., factor-a will host a Lunch and Learn event on Nov. 15 at the Farm SoHo. The agenda includes presentations from Jan Dominik Gunkel, Global Commercial Head and Nils Zündorf, Head of Paid Advertising, both from factor-a. More details and registration here: https://www.deptagency.com/event/lunch-and-learn-event-your-brands-sales-to-the-next-level/

factor-a’s New York office will expand Dept’s U.S. footprint, where it also has an office in Boston. factor also opened new offices in Paris and London this year, as well as operations in Denmark, Switzerland and the Netherlands.

Learn about more about factor-a.

Learn more about Dept.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181106005145/en/

CONTACT: Corporate Ink for Dept

Kate Bachman, +1 617-969-9192

kbachman@corporateink.com

or

Dept Agency

Mellissa Flowerdew-Clarke, +44 (0)7585 115 573

Marketing Director UK & US

mellissa.flowerdew-clarke@deptagency.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: TECHNOLOGY ONLINE RETAIL SOFTWARE RETAIL COMMUNICATIONS ADVERTISING MARKETING

SOURCE: Dept Agency

Copyright Business Wire 2018.

PUB: 11/08/2018 12:26 PM/DISC: 11/08/2018 12:26 PM

http://www.businesswire.com/news/home/20181106005145/en

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