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PRESS RELEASE from provider: Business Wire
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

Midea Launches BreezeleSS+ Air Conditioner at Climatización & Refrigeraciónin 2019 in Madrid

February 27, 2019
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Midea, the world's largest producer of major appliances announces a new product BreezeleSS+ at Climatización & Refrigeración (C&R 2019). (Photo: Business Wire)

MADRID--(BUSINESS WIRE)--Feb 27, 2019--Climatización & Refrigeración is one of the leading trade fairs for air-conditioning, ventilation, cooling and heating technology in Europe. The Exhibition is taking place at IFEMA from 26 February 2019 to 1 March 2019, gathering the latest innovations in the air conditioning industry around the world. Along with other leading brands in Europe such as Daikin and Mitsubishi Electric, Midea also plays a part in the fair with its latest technology breakthroughs.

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Midea, the world’s largest producer of major appliances announces a new product BreezeleSS+ at Climatización & Refrigeración (C&R 2019). (Photo: Business Wire)

Among all of its air treatment solutions exhibited at the booth, Midea highlights a brand-new split AC, BreezeleSS+, which claims to equip several new technologies through Midea’s engineering expertise to satisfy those who have the highest standard of the cooling experience.

BreezeleSS+ highlights are symbolized from three aspects including Speed, Soft and Surround. With ultra-high inverter compressor operation speed (65Hz within 6s), ultra-fast fan wheel spinning, and ultra-wide air outlet (70mm), BreezeleSS+ can rapidly decrease the room temperature within 60 seconds. The deflector design with 7,928 hour-glass structure holes is the key identifier of BreezeleSS+. These holes on the deflectors accelerate, scatter, and diverge the air at the same time, thereby significantly softening the cool air that it generates and creating an “immersive cooling experience”, a unique feature which frees people from the strong wind draft that used to be seen as inevitable for an air conditioner. Meanwhile, BreezeleSS+ is the first and only split AC that equips the “side outlet” in the world. The S-Wing design outlets on two sides of BreezeleSS+ work along with the front out and disperses the cool air from, helping BreezeleSS+ AC to be able to cool down the room more evenly and effectively than conventional air conditioners.

Midea also launched an exclusive panel design in the fair, which portrayed Zephyr, the west wind god in ancient Mythology, blowing a soothing breeze across the panel, a metaphor of the sensation that Midea BreezeleSS+ will bring to the consumers in Europe.

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CONTACT: Proexpo Communications Limited

Olivia Ou

Oliviaou81@gmail.com

KEYWORD: EUROPE SPAIN

INDUSTRY KEYWORD: ENERGY UTILITIES TECHNOLOGY HARDWARE OTHER TECHNOLOGY MANUFACTURING ENGINEERING OTHER MANUFACTURING RETAIL SPECIALTY

SOURCE: Midea

Copyright Business Wire 2019.

PUB: 02/27/2019 11:15 AM/DISC: 02/27/2019 11:15 AM

http://www.businesswire.com/news/home/20190227005657/en