Shawn Vestal: Avista, whatever that means, should rename itself something meaningful. How about Washington Water Power?
When Scott Morris started working for the utility, it was called Washington Water Power.
What if – upon the occasion of his retirement as head honcho – the utility decided to return to that fine name? The name that is a part of the city skyline? The name that lived for a century in the Northwest?
The name that has an actual, you know, meaning?
We should not hope for this, of course. It’s roughly as likely as Avista deciding to revolutionize executive pay and start compensating bigwigs with sub-million-dollar packages – leading the charge to create a new generation of non-millionaire corporate leaders.