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Cricket Australia trademarks 63 Not Out phrase

December 25, 2014

MELBOURNE, Australia (AP) — Cricket Australia has trademarked the phrase “63 not out” in what it calls a defensive move to prevent people from cashing in on the death of test batsman Phillip Hughes.

Hughes, who died two days after being struck by a short-pitched delivery in a domestic first-class match on Nov. 25, had scored 63 runs when he was fatally injured.

A Cricket Australia spokesman says it registered the trademark “in conjunction with Phillip’s management purely as a defensive registration to prevent others trying to exploit Phillip’s memory ... there was some evidence of that starting to occur which is why we have taken this action.”

CA said its main concern was unlicensed memorabilia such as Hughes merchandise being sold on online auction sites, including T-shirts, stickers and memorial trophies.

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