New convenience store opens on East Overland

August 27, 2018

SCOTTSBLUFF — Shiny new gas pumps and a bright exterior are what drivers will notice right away. The East O Watering Hole convenience store is open for business.

Chris and Jenny Bruckner are the new operators of the store at the corner of Fifth Avenue and East Overland in Scottsbluff. Chris’ uncle operates the other Watering Hole on 27th and Avenue B.

“I was an electrician at the sugar factory and decided I wanted a change,” Bruckner said. “I worked in a gas station as a summertime job when I was 16 and I did about everything that needed done, so I’m familiar with this type of business.”

About a year ago, Chris Bruckner contacted his uncle about another location. After some searching, they found out there was a convenience store for sale on East Overland. Once the details were hammered out, the East O Watering Hole opened on July 13.

Chris Bruckner said he’s made a number of changes in the store’s layout, including moving the games to the back of the store for customers who are there for long periods. Plus they were able to add more games.

Ice and propane for gas grills have been added to the inventory at East O Watering Hole as well.

“We’ve expanded our product line and will try to bring in special requests,” Jenny Bruckner said. “We’re getting ready to paint more of the store and have added new gas pumps out front.”

Already the exterior is taking on a new look as the surrounding area has been cleaned up and trees trimmed.

Chris Bruckner said in the future, they plan to install awnings for the windows and put up new, larger signage.

A wrap-around cooler is in the plans, but will be a future project for the Bruckners to work on. The new cooler design will open up more floor space for the store.

“Since we opened, we’ve had lots of comments on how nice the place looks,” Chris Brucknersaid. “We’re in a high-traffic area so people are noticing.”

Chris and Jenny Bruckners said they plan to be involved in the community and will work with neighboring Roosevelt Elementary School on some fundraising projects for school improvements.

“We’re still trying to get our feet under us, but we can see a lot of good things for the future,” Jenny said.

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