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Global Beard Grooming Products Market, 2019-2023 - Introduction of Celebrity-owned Brands to Drive Market Growth (Approx 7% CAGR) - ResearchAndMarkets.com

February 7, 2019

DUBLIN--(BUSINESS WIRE)--Feb 7, 2019--The “Global Beard Grooming Products Market 2019-2023” report has been added to ResearchAndMarkets.com’s offering.

The beard grooming products market will register a CAGR of nearly 7% by 2023.

Introduction of celebrity-owned brands to drive market growth

The fashion industry has been experiencing rapid changes and advancements for the past two decades, mainly due to growing fashion-conscious people, especially in developing regions such as Asia.

In addition, the endorsements and the use of fashion and grooming products such as beard grooming products act as a catalyst in propelling the customer purchase decision. Most of the fashion-conscious population follow celebrities and adopt the trend and products used or promoted by these celebrities.

Growing fashion-conscious consumers

The retail landscape of the global BPC market changes with evolving consumer demographics and lifestyles. Rising urbanization, personal grooming concerns, and fashion-consciousness, especially among men have changed the global BPC market over the years, globally.

Millennials constitute the largest contributors to the global BPC market after baby boomers, as they are technology-driven and are up-to-date about new fashion trends and new product launches across distinct categories of BPC products.

Adverse health effects of chemical/synthetic ingredients

Awareness about health, skin, and hair-related problems caused by harmful chemicals in synthetic beard grooming products is growing across the globe. The side effects of the harmful chemicals have become a key challenge for vendors operating in the global beard grooming products market.

Competitive Landscape

The market appears to be fragmented, and with the presence of several companies including L’Oreal and Revlon, the competitive environment is quite intense.

Key Players

Edgewell Personal Care L’Oreal Revlon The Estee Lauder Companies Unilever

Topics Covered

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: MARKET LANDSCAPE

Market ecosystem Market characteristics Market segmentation analysis

PART 04: MARKET SIZING

Market definition Market sizing 2018 Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition

PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

Comparison by distribution channel Offline - Market size and forecast 2018-2023 Online - Market size and forecast 2018-2023 Market opportunity by distribution channel

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

Geographic comparison Europe - Market size and forecast 2018-2023 North America - Market size and forecast 2018-2023 APAC - Market size and forecast 2018-2023 South America - Market size and forecast 2018-2023 MEA - Market size and forecast 2018-2023 Key leading countries Market opportunity

PART 09: DRIVERS AND CHALLENGES

PART 10: MARKET TRENDS

Growing demand for natural and organic beard grooming products Collaboration of vendors with salons and spas Introduction of celebrity-owned brands

PART 11: VENDOR LANDSCAPE

Overview Landscape disruption Competitive scenario

PART 12: VENDOR ANALYSIS

Vendors covered Vendor classification Market positioning of vendors Edgewell Personal Care L’Oreal Revlon The Estee Lauder Companies Unilever

For more information about this report visit https://www.researchandmarkets.com/research/ltvh3h/global_beard?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190207005710/en/

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Related Topics:Men’s Grooming Products

KEYWORD:

INDUSTRY KEYWORD: RETAIL COSMETICS

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 02/07/2019 01:01 PM/DISC: 02/07/2019 01:01 PM

http://www.businesswire.com/news/home/20190207005710/en

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