SAN FRANCISCO (AP) _ A racy Macy's ad sporting football star Roger Craig in his underwear has him contemplating a new career - as a pinup guy.

The newspaper ad for Calvin Klein briefs ran Monday in the San Francisco Bay area. Since then, Macy's has been flooded with calls, a spokesman said.

''Men like it too, but women are crazy about the ad,'' spokesman Merle Goldstone said.

So crazy that the ad is being pinned up in offices and on refrigerators.

The San Francisco 49ers running back, Macy's and Calvin Klein are considering making the ad into a poster.

Rob Morse, a columnist for the San Francisco Examiner, called Craig ''the most gorgeous man in the world'' and urged readers Wednesday to press for a poster.

''Remember, newsprint ages quickly, even if the ink doesn't rub off on your hand,'' he wrote. ''And stop that rubbing.''

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LOS ANGELES (AP) - Music producer Quincy Jones will launch a movie, TV, radio and record company bankrolled by Time Warner Inc.

''It's been a dream of mine to have this kind of a relationship. We'll have the support of a large company that has a sense of style and class,'' he said Tuesday.

Jones said he has resisted joint development deals in the past but was attracted to Time Warner's enormous distribution system. Financial details were not disclosed, but Jones said it was a 50-50 venture.

The venture plans a TV series, ''The Fresh Prince of Bel-Air,'' a comedy starring rap artist Will Smith, and also will produce Jesse Jackson's syndicated talk program, ''The Jesse Jackson Show.''

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NORWALK, Conn. (AP) - Joan Rivers kicked in $1,000 for a wedding reception that was turned into a party for the homeless after the groom-to-be got cold feet.

Miss Rivers offered the money for the Saturday party when would-be bride Kathleen Gooley appeared on the comedian's syndicated talk show.

Gooley, 41, stood to lose the $4,000 deposit given to the caterer, so she decided to throw a party for the homeless. However, the deposit wasn't enough to invite 150 people from shelters and drug rehabilitation centers as she had hoped.

Miss Rivers and her staff decided to contribute to the party, said Stuart Krasnow, the show's producer.

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SOUTH BEND, Ind. (AP) - Bill Cosby says he didn't mean to single out a football player with a 2.5 grade-point average during a May 20 visit to the University of Notre Dame.

The entertainer discussed the incident Tuesday on ''Larry King Live,'' the Cable New Network talk show.

After giving the commencement speech at Notre Dame last month, Cosby met with about 300 people, mostly black graduates and their guests. Cosby spoke of the need to strive for excellence, pointed at football player Dean Brown and asked him his average, according to school officials and students who were there.

When Brown told him, Cosby responded, ''That's nothing.'' ''The point is that it wasn't about this young man only,'' Cosby said on the King show.

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OKLAHOMA CITY, Okla. (AP) - Police put city officials on notice that off- duty security will be hard to come by if the rap group Public Enemy is booked to play here, so the city decided against a concert by the band.

Police oppose the group because of lyrics to some of their songs, said P.D. Taylor, president of the local Fraternal Order of Police.

The police group voted last fall not to provide off-duty security if Public Enemy performed in the city.

The city decided not to book the band for a concert this summer at Myriad Convention Center, said Pat Downes, director of public facilities. Downes said the show would have been impossible without the off-duty security officers.

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NEW YORK (AP) - Football commentator Merlin Olsen is ending his 13-year stay at NBC and taking a job at CBS.

CBS announced Wednesday that Olsen will join the network this fall as a football analyst. Olsen was NBC's top analyst for many years, but his status declined last season after the network hired former San Francisco 49ers coach Bill Walsh.

''Obviously, there was a certain level of discomfort,'' Olsen said. ''But I prefer to look at the positive instead of the negative. And I think this a very good move for me.''