Ford Idaho Center renews naming rights agreement to keep Ford name
NAMPA — The Idaho Center will keep the “Ford” in front of its name.
Spectra, which manages the venue, has renewed the naming rights agreement with Treasure Valley Ford Dealers, according to a press release.
The contract was set to expire Jan. 31. The renewal will now keep the name Ford Idaho Center through Jan. 31, 2024.
Spectra General Manager Tim Savona said he could not disclose how much Ford paid for the naming rights, but said it was more than the previous deal of $200,000 per year.
“We have been very pleased with what’s been happening at the Ford Idaho Center the past couple of years,” said Jim Sterk, president of the Treasure Valley Ford Dealers Association, in the press release.
Negotiations started early last year to get a renewal in motion. The Ford naming rights will be included on the amphitheater, arena, horse park, sports center and all internal and external advertising for the venue. Savona said the Ford brand has become synonymous with the Idaho Center, and he and his team is excited to keep it that way for the next several years.
“This relationship is extremely important to us and provides excellent brand awareness,” Derrek Batson, corporate partnerships manager at the Ford Idaho Center, said in the press release. “The Treasure Valley Ford Dealers have played a significant role in our success. We are lucky to have them on our team.”