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Crest® Debuts New Gum & Enamel Repair™ Toothpaste, Formulated to Boost the Repair of Weakened Enamel and Helps Reverse Gingivitis

September 18, 2018

CINCINNATI--(BUSINESS WIRE)--Sep 18, 2018--According to data from the Centers for Disease Control and Prevention, nearly half of U.S. adults have gum disease 2. Harmful plaque bacteria can hide in crevices below the gum line. When left untreated, the plaque bacteria can break down enamel and cause permanent damage. New Crest Gum & Enamel Repair™, a specially designed paste, focuses on neutralizing plaque bacteria along and below the gum line while also boosting the repair of weakened enamel.

The new Crest Gum & Enamel Repair formula features Advanced Repair Technology that targets the gum line to provide bacterial protection and penetrates the tooth surface, strengthening areas in the enamel where there is weakness. The Enhanced Protection Technology allows consumers to enjoy their favorite treats with a shield of protection that slows cavity-causing attacks and erosion. Together, these mechanisms protect the gum line and tooth enamel, helping to reverse gingivitis and its many affects such as bleeding gums and inflammation.

“We know that gum problems are at the root of some key issues that can affect a person’s oral health,” said Carlos De Jesus, Vice President North America Oral Care, Procter and Gamble. “That’s why we developed Gum & Enamel Repair, so that people could use a toothpaste that not only helps repair weakened enamel, but also helps prevent gingivitis.”

Crest Gum & Enamel Repair is now available in Intensive Clean and Advanced Whitening varieties and can now be found at drugstores, mass retailers and eCommerce sites.

For more information about Crest Gum & Enamel Repair, visit www.crest.com, “like” Crest on Facebook or follow @Crest on Twitter and Instagram to receive updates and learn more about oral health.

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent countless cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by The Procter & Gamble Company.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit  www.pg.com  for the latest news and information about P&G and its brands.

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1 Healthy gums are the foundation for healthy teeth

2 A recent CDC report provides the following data related to prevalence of periodontitis in the U.S.:

47.2% of adults aged 30 years and older have some form of periodontal disease. Periodontal Disease increases with age, 70.1% of adults 65 years and older have periodontal disease.

This condition is more common in men than women (56.4% vs 38.4%), those living below the federal poverty level (65.4%), those with less than a high school education (66.9%), and current smokers (64.2%)

View source version on businesswire.com:https://www.businesswire.com/news/home/20180918005518/en/

CONTACT: Citizen Relations for Crest

Carla Ellison, 212-613-4916

carla.ellison@citizenrelations.com

KEYWORD: UNITED STATES NORTH AMERICA OHIO

INDUSTRY KEYWORD: WOMEN OTHER CONSUMER HEALTH DENTAL HOME GOODS OTHER HEALTH CHILDREN TEENS RETAIL SPECIALTY OTHER RETAIL CONSUMER FAMILY GENERAL HEALTH MEN

SOURCE: Procter & Gamble

Copyright Business Wire 2018.

PUB: 09/18/2018 08:00 AM/DISC: 09/18/2018 08:01 AM

http://www.businesswire.com/news/home/20180918005518/en

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