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HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

May 23, 2019

SANTA BARBARA, Calif.--(BUSINESS WIRE)--May 23, 2019--

HG Insights, a global leader in technology intelligence, announced today the release of HG for Marketo, which helps businesses instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.

With HG Insights Technographics integrated within Marketo Engage, marketing teams can now understand what technologies their prospects are using and build nurture campaigns that generate higher response rates. Marketers can also use HG Insights to identify and score contacts that are using competitive technologies, and quickly send those leads to sales for faster conversion.

Organizations can now effortlessly enrich thousands of Marketo Engage contact records instantly with HG Insights’ best-in-breed technographics. Marketo Engage contact records are also automatically updated when HG Insights detects new technology installations, helping organizations seize new opportunities more quickly.

“HG for Marketo is the easiest way to enrich contact records with accurate technology intelligence,” said Kineon Walker, Vice President of Product and Marketing, HG Insights. “The powerful combination of technographics from HG Insights and Marketo Engage creates more informed communications that help businesses beat their competition and accelerate growth.”

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About HG Insights

HG Insights is the global leader in technology intelligence. Every day, HG Insights uses advanced data science methodologies to process billions of unstructured digital documents to produce the world’s best technology installation information, IT spend, and contract intelligence. The world’s largest technology firms and fastest growing companies achieve a tremendous advantage by using HG Insights to accelerate their sales, marketing, and strategy efforts. Learn more about how leading businesses use technographics to out-market, out-sell, and out-grow their competition at hginsights.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190523005175/en/

CONTACT: HG Insights

David Guerra

805.880.1108

David.Guerra@HGinsights.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT OTHER TECHNOLOGY COMMUNICATIONS ADVERTISING MARKETING

SOURCE: HG Insights

Copyright Business Wire 2019.

PUB: 05/23/2019 08:00 AM/DISC: 05/23/2019 08:01 AM

http://www.businesswire.com/news/home/20190523005175/en

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