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5. Marketing and Sales Managers

July 10, 2018

Photo Credit: Dmitriy Shironosov / Alamy Stock Photo

Total employment: 590,380Annual mean wage: $140,600Projected employment growth 2016-2026: 8.4%Typical education needed: Bachelor’s degree

Marketing and sales managers are tasked with developing strategies to grow revenue by attracting new clients or retaining existing ones. Sales managers usually direct client-facing sales teams within an organization, while marketing managers direct marketing teams that create advertising collateral and other content for a broader potential audience. Marketing and sales managers set sales targets or quotas, analyze data to determine which sales tactics and marketing campaigns are working, and train staff to achieve quarterly goals. The annual mean wage is $140,600 and typically only a bachelor’s degree is required.

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