Formulating an Effective Product Development Strategy – Infiniti Research Discusses the Key Steps Involved

February 9, 2019
Benefits of an effective product development strategy (Graphic: Business Wire)

LONDON--(BUSINESS WIRE)--Feb 8, 2019--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on the basics of formulating a product development strategy. The market today is highly competitive and savvy companies have realized that product evolution and modification is the way forward to stay relevant in the business.

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Benefits of an effective product development strategy (Graphic: Business Wire)

Product development strategy acts as a framework for a product launch or for improving the performance, cost, and quality of existing ones. It is a highly useful tool to achieve business goals including venturing into new markets, selling more quantities to current customers, or winning customers from competitors. However, a new product development strategy requires careful planning to reduce the risk of costly mistakes.

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Benefits of an effective product development strategy

Win business from competitors

The right product development strategy can help businesses improve their performance and consequently win customers from competitors who are unable to meet such performance levels. Primary data gathered from customers or sales representative prove to be helpful in identifying areas of improvement.

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Reduced cost and improved competitiveness

Reducing costs is one of the primary goals of an effective product development strategy. Lesser costs also mean higher profits margins for the business. Cost can be cut down by eliminating unwanted product features, using lower-cost materials, and by simplifying the manufacturing process.

Improve brand reputation

The company’s product development plan must include targets for quality improvements. This helps boost sales and improve brand reputation. Making quality improvements as a part of the company’s product development strategy also makes it easier for companies to enter the markets with stringent quality and regulatory requirements.

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About Infiniti Research

Established in 2003, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:

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CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400




SOURCE: Infiniti Research

Copyright Business Wire 2019.

PUB: 02/08/2019 07:00 PM/DISC: 02/08/2019 07:01 PM


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