World Peas Brand Peatos™ to Fuel Innovators Thanks to Partnership with Oh My Green

October 9, 2018

LOS ANGELES--(BUSINESS WIRE)--Oct 9, 2018--Peatos ™, a new World Peas™ Brand product by Snack it Forward, announced today its partnership with Oh My Green, a concierge-style provider of healthy food and wellness services for corporations of all sizes. After an explosive rise in the retail space, Peatos, a crunchy puffed snack that combines “junk-food” taste with the benefits of plant-based nutrition, is the Oh My Green Snack of the Month.

“Just like the innovative minds of the customers of Oh My Green, Peatos represents a new era of choice and disrupting the status quo,” said Nick Desai, CEO, Snack it Forward. “We provide a middle ground in snacking: a cross between traditional, multi-billion-dollar corn and potato-based ‘junk style’ snack brands, and the new world of better-for-you snacking that has cropped up in natural sets. We are combining the best of both worlds to deliver a revolution in snacking. Having a presence in the kitchens of hundreds of companies is just the beginning.”

Oh My Green creates an entirely new food experience for companies by curating healthy and nutritious snack menus and wellness programming. As the only vendor to utilize machine learning to personalize product recommendations and efficiently manage the supply chain at scale, Oh My Green prioritizes optimal quality, quantity, and variety while minimizing food waste and snack fatigue. The company’s client roster includes Fortune 500 companies, as well as some of the most admired startups in San Francisco, Los Angeles, Seattle, Denver, Austin, Chicago, Nashville, Boston, and New York.

Research has shown that employers need simple, low-cost ways of helping their employees make healthy choices, and Peatos wants to be a part of that journey. The effects of poor health and obesity cost U.S. companies $225 billion every year, according to the Centers for Disease Control, and this number is quickly rising. For the World Peas Brand team, an invite to be part of the elite group of better-for-you snacks available at headquarters serviced by Oh My Green felt like the perfect partnership.

“At Oh My Green, we take healthy snacking seriously. That’s why we are wild about World Peas Brand. They dedicated themselves to making great tasting snacks with substance,” said Michael Heinrich, founder and CEO of Oh My Green. “Through the use of innovative production techniques and quality ingredients, World Peas brings both flavor and nutrition to snacking. That’s why we’re excited to feature them as Oh My Green’s Snack of the Month and introduce them to our industry-leading clients.”

Peatos, one of the most innovative snacks to hit the market in decades, is made of pulses (beans and lentils), has two times the protein (4 grams) and three times the fiber (3 grams) of Cheetos® per serving and boasts clean, non-GMO ingredients with no artificial flavors, no synthetic colors and no added MSG. Striking flavors include Classic Cheese, Fiery Hot, Chili Cheese, and Masala.

Peatos is experiencing explosive growth and rapid distribution gains, thanks to its mission to help a vast majority of Americans eat better and not just the few that shop in the high-end natural channel. Another differentiator for the brand is their placement in stores. As a plant-based protein snack, Peatos can be found in the produce aisle.

“In addition to driving consumers to buy their favorite snacks in the produce aisle, we hope our partnership with Oh My Green is part of the vision that boosts employee health and performance while reducing companies’ health-related costs—even if it’s in the form of a 1 oz. bag,” adds Desai. “Peatos replaces the traditional corn base used in many popular ‘junk’ snacks, with a nutrient-dense pulse base (peas and lentils), and still delivers the same orange, cheesy goodness in a crunchy texture.”

In addition to the offices served by Oh My Green, Peatos are currently available in the produce sections at Walmart (in the Northeast), Safeway (NorCal), Kroger and its banner stores including Cala Foods, City Markets, Copps, Dillons, FoodsCo, Fred Meyer Stores, Fry’s, King Soopers, Mariano’s Fresh Market, Metro Market, Pick ’n Save, QFC, Ralphs, Food 4 Less, and Smith’s, as well as Vons, Pavilions, Albertsons (So Cal) and online on Amazon.


Peatos™ by World Peas is revolutionizing snacking by creating better-for-you “junk food.” Peatos are a pulse-based crunchy puffed snack that deliver the bold flavor and big crunch snacking experience we all crave, but without empty-calories. With 4 grams of plant-based protein and 3 grams of fiber per serving, Peatos aims to Unjunk Your Snack. Learn more at worldpeasbrand.com and find us on Facebook.com/worldpeasbrand and on Twitter and Instagram @worldpeaspeatos.


Oh My Green is concierge-style provider of healthy food and wellness services for corporations of all sizes. Founded out of Stanford StartX and Y Combinator, the company offers a user-friendly wellness platform that brings nutritious snacks, meals, drinks and wellness practices to the workplace through micro-kitchens, micro-markets, catering, café management, subscription boxes and more. Combining innovative AI and IoT technologies for easy ordering, replenishment and account management with a carefully curated selection of products, Oh My Green aims to help companies and their workers Eat Healthy and Work Happy, with the goal of improving well-being, productivity and engagement. With clients ranging from tech startups to Fortune 500 companies, the company is headquartered in the Bay Area. Visit ohmygreen.com for more information and join our community on Facebook, Twitter and Instagram @OhMyGreenHQ

View source version on businesswire.com:https://www.businesswire.com/news/home/20181009005465/en/

CONTACT: for Snack it Forward

Anne Milo-Shanahan/Valerie Christopherson





SOURCE: Snack it Forward

Copyright Business Wire 2018.

PUB: 10/09/2018 08:00 AM/DISC: 10/09/2018 08:01 AM


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