The New Qapital Delivers Unprecedented Financial Solutions in One Holistic App

November 13, 2018

NEW YORK--(BUSINESS WIRE)--Nov 13, 2018--Qapital, a goals-based financial app that allows you to plan for your future without compromising your present, today unveiled the new Qapital, which includes dynamic new investing and money management offerings inspired by behavioral science to create a complete, seamless financial experience on one platform.

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The new Qapital.(Photo: Business Wire)

“We launched Qapital because we believe that saving for all the wonderful things you want shouldn’t be a sacrificial experience,” said George Friedman, Co-Founder and CEO at Qapital. “We’ve been working for more than a year to bring this significant update to fruition, going beyond short-term financial goals to long-term and payday goals. The new subscription-based Qapital experience brings goals-based banking to members’ entire financial life so what you earn and how you save, spend, and invest all work together to meet your life goals.”

Qapital is the first financial technology company to simplify traditional banking tools into one platform for a small monthly fee. Qapital customers now have access to three types of memberships (priced at $3, $6 and $12 per month) that help them manage their money with their goals in mind as they navigate various stages of financial well-being. Customers who want to stop putting purchases on their credit cards can focus on building a savings strategy to meet their goals, while those who seek a deeper understanding of saving, spending and investing in harmony, can learn skills rooted in behavioral science to better manage their financial health. For those who want to take their financial wellness to the next level, industry insights and activities help customers discover their best financial self. All memberships allow users to create unlimited, personalized goals easily in an account that is FDIC-insured for up to $250,000.

The new Qapital has several exciting offerings including:

Qapital Invest: Lowers the barrier to investing and helps customers boost long-term dreams with access to low-cost funds in diversified portfolios. Starting with as little as $10, customers work with Qapital to determine which portfolio fits their lifestyle, goals, time frame, and risk tolerance. Members can create separate individual invest goals with a designated portfolio strategy for each. Spending Sweet Spot: Provides a new way to think about budgeting. Easily manage everyday expenses by setting a weekly budget and receive real-time notifications and balance updates so you can track what you spend and where. The intent is to focus on weekly expenses (i.e. coffee, transportation, groceries, etc.) and discover your spending sweet spot. Not so minimal that you feel miserable and not too much that your future self will miss out. Payday Divvy: Pay yourself first on payday. When a deposit hits your account, Qapital will prompt you to divvy up the funds in your checking account. For example, first you might set aside what is needed for regular monetary commitments (i.e. rent, utilities, etc.). With the funds remaining you decide how you want to spend on living in the now, in the near future, or invest in your long-term goals. Money Missions: Take a “Mission” prescribed by a leading behavioral economist and learn a lot about yourself. This tool provides tips to help you spend your money in ways that optimize your happiness.

The diverse range of financial planning, investment, and banking solutions capitalize on behavioral research to help consumers meet their financial goals. For more information on the new Qapital please visit, www.Qapital.com.

About Qapital

Qapital, awarded “Most Innovative App of the Year, 2017” by Google, is a new kind of banking experience that empowers people to maximize their happiness by saving, spending, and investing with their goals in mind. With 1.3MM members, Qapital blends behavioral psychology with technology, providing people with the tools they need to make managing money easy and fun.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181113005391/en/

CONTACT: Allison+Partners for Qapital

Kritika Bansal, 646-428-0616




SOURCE: Qapital

Copyright Business Wire 2018.

PUB: 11/13/2018 09:00 AM/DISC: 11/13/2018 09:01 AM


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