NEW YORK--(BUSINESS WIRE)--Jul 10, 2018--This Wednesday, July 12, leading marketing optimization software provider Marketing Evolution will present “Top 5 Reasons Marketing Measurement Must Evolve,” a webinar outlining how marketing attribution must adapt to uncover competitive advantage in today’s crowded marketplace.

Marketing Evolution CEO and Founder Rex Briggs and John Raven, a pharmaceutical industry marketing leader, will lead the presentation.

This webinar will share how, in this world of fragmented media and consumer attention, marketers seeking a competitive advantage need to evolve their approach to attribution and unlock the power of data-driven decision-making. In order to be successful, marketing professionals need right-time insights to make the best decisions on where to invest their budget. The session will also include practical tips you and your team can use based on real-world experience.

Finding the right unified measurement solution may seem complicated, but the reasons to evolve are clear. Join Rex Briggs of Marketing Evolution and John Raven of Amgen for a webinar on Thursday, July 12th at 1:00pm EDT as they discuss the key reasons to evolve including:

Increased expectations and accountability for results placed on marketing by senior management; Need for speed to find the best marketing levers to pull; Combatting potential fraud and undue influence on marketing; and Setting aside a “spray and pray” approach to “test and learn” to higher ROI;

WHAT: “Marketing Measurement Most Evolve: Five Compelling Reasons Why” WHEN: Thursday, July 12, 1:00 PM - 1:45 PM EDT WHERE: Participants can register hereWHO: Rex Briggs, Founder and CEO, Marketing Evolution; John Raven, pharmaceutical industry marketing leader

About Marketing Evolution Marketing Evolution delivers better business results with an independent SaaS Platform for measurement and optimization of the entire marketing mix. Gartner CEB describes Marketing Evolution as ‘best practice’ in their case study of Regions Bank’s use of the ROI Brain Software. Forrester put Marketing Evolution in a class by themselves in their . Marketing Evolution won the ‘Big Data Gold Medal’ from the Advertising Research Foundation, they are the ‘partner of record’ for the Mobile Marketing Association global ROI research, and in Europe, Marketing Evolution won the I-COM Attribution category in 2017.

View source version on

CONTACT: InkHouse (for Marketing Evolution)

Sally Brown



SOURCE: Marketing Evolution

Copyright Business Wire 2018.

PUB: 07/10/2018 09:00 AM/DISC: 07/10/2018 09:01 AM