Inbound Sales Witness a Surge of 120% with the Aid of Quantzig’s Customer Lifetime Value Model
LONDON--(BUSINESS WIRE)--Dec 3, 2018--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest . The client is a well-known mobile banking services provider with business units spread across different geographical locations. With the increasing competitiveness in the market, the client was looking at assessing different customer segments to gain a 360-degree view of each customer and accurately identify the customer lifetime value. Therefore, the client wanted to devise a customer lifetime value model to understand customer lifetime value at a more personalized level across all their financial products and service offerings.
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Customer lifetime value model for a mobile banking services company. (Graphic: Business Wire)
The mobile banking services segment is one of the biggest outliers in the FinTech industry which is set to take over the world of banking. There are many benefits of mobile banking services such as they do not restrict businesses to a specific location/time and empower customers to transfer funds, invest, and exchange currency without interruptions. Moreover, they help in improving service efficiency in the long run. However, companies need to keep in pace with the latest innovations and customer demands to avail these advantages.
“A customer lifetime value model helps in combating operational challenges such as lack of data standardization procedures, lack of an on-going customer feedback mechanism, and non-uniformity and inconsistency in data collection procedures,” says a customer analytics expert from Quantzig.
Based on Quantzig’s customer lifetime value model, the client gained a deep understanding of their customers at an individual level and improved their customer retention and acquisition strategies. This helped them gauge the true potential of their short-term gains apart from identifying long-term opportunities. Moreover, Quantzig’s analytics-based methodologies helped the client to witness a considerable hike in revenues across all business units.
Quantzig’s customer lifetime value model helped the client to:Boost inbound sales by 120%. Expand the revenue structure of existing customers by 80%. Thinking about maximizing profits? to devise a customize customer lifetime value model that is suitable for your organization.
The customer lifetime value model offered predictive insights on:Increasing up-sell and cross-sell opportunities. Enhancing customer retention and acquisition strategies. Want more insights on customer lifetime value,
is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:
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PUB: 12/03/2018 09:00 AM/DISC: 12/03/2018 09:01 AM