DUBLIN--(BUSINESS WIRE)--Sep 3, 2018--The "Global Cloud Advertising Market - Segmented by Type (Private, Public, Hybrid), Services (IaaS, SaaS, PaaS), End User (Government Utilities, Private Organizations, Healthcare), and Region - Growth, Trends, and Forecast (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.

The global cloud advertising market is projected to register a CAGR of 14.31% over the forecast period of 2018-2023.

The key factors driving the global cloud advertising market are cost-effectiveness, functional capability, and the increase in small and medium enterprises. On the other hand, privacy and data security are hindering the market. However, privacy and data security have still alarmed a number of perceptive potential end-users to select the cloud services.

The North American market has been the focus for cloud-based advertising companies. This market is the highest contributor to cloud advertising. The United States is the major contributor to the North American market, on account of early adoption and huge investment in cloud-based services and solutions. Companies in this region are looking to scale-up their customer services operations to meet the growing demand, thus implicitly impacting the growth of the market.

The Asia-Pacific market is the fastest growing cloud advertising market, which is estimated to grow at a very fast pace during the forecast period as compared to other regions.

Notable Developments in the Market

Oracle expanded its cloud platform autonomous services beyond the Oracle autonomous database, which was introduced last October (adding AI, Machine Learning). Cisco and INTERPOL agreed to share threat intelligence as a first step in fighting cybercrimes jointly. Oracle launched an autonomous cloud database capable of patching cybersecurity weaknesses on its own accord.

Key Topics Covered

1. Introduction

2. Research Approach and Methodology

3. Executive Summary

4. Market Insights

5. Market Dynamics

6. Technology Snapshot

7. Market Segmentation

8. Competitive Intelligence - Company Profiles

Adobe Corporation Amazon Web Services Cisco Systems Inc. Dell Inc. Google Inc. Hewlett-Packard Company IBM Corporation Microsoft Corporation Oracle Corporation Salesforce.com

9. Investment Analysis

10. Future of the Market

For more information about this report visit https://www.researchandmarkets.com/research/cjm28n/cloud_advertising?w=4

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Related Topics:Cloud Computing and Storage

KEYWORD:

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT COMMUNICATIONS ADVERTISING

SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 09/03/2018 09:25 AM/DISC: 09/03/2018 09:25 AM

http://www.businesswire.com/news/home/20180903005178/en