Matcha: The Global Market is Projected to Register a CAGR of 7.8% During 2018-2023 - Driven by the Increasing Adoption in Beverages - ResearchAndMarkets.com

September 26, 2018

DUBLIN--(BUSINESS WIRE)--Sep 26, 2018--The “Global Matcha Market - Growth, Trends, and Forecast (2018 - 2023)” report has been added to ResearchAndMarkets.com’s offering.

The global matcha market is expected to register a CAGR of 7.8% during the forecast period, 2018 to 2023.

Rising occurrence of chronic diseases has fuelled the demand for healthy and nutrition food & beverage products. The anti-oxidant properties and vitamin composition of matcha has fuelled the matcha demand across the globe.

Matcha based beverages have gained wider consumer acceptance in developed countries, owing to its numerous health benefits as well as unique taste & flavor. The most popular matcha beverage is tea. Matcha is most recognizable beverage among the consumers in the developed countries.

The key brands are embarking on mergers and acquisitions and new product development as some of their key strategies to achieve consolidation and optimize their offerings respectively.

Key Highlights

Increasing Application of Matcha in Beverages Asia-Pacific Holds the Largest Share in the Matcha Market

Major Developments in the Market

AIYA launched premium and ceremonial grade matcha products. The company offered the product in different pack sizes to strengthen the consumers for the product. Pinkberry announced the launch of a new green tea matcha lemonade frozen yogurt.

Key Topics Covered

1. Introduction

2. Matcha Market Insights

3. Matcha Market Dynamics

4. Matcha Market Segmentation

5. Matcha Market Regional Analysis

6. Matcha Market Competitive Landscape

7. Matcha Market Company Profiles

AIYA America AOI Tea DoMatcha Encha Ippodo Tea ITO EN Ltd. Jade Monk LLC Kissa Tea Midori Spring Mizuba Tea Sun Time TEAJA Organic

For more information about this report visit https://www.researchandmarkets.com/research/n77f23/matcha_the?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180926005370/en/

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Related Topics:Tea



SOURCE: Research and Markets

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PUB: 09/26/2018 05:43 AM/DISC: 09/26/2018 05:43 AM


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