IRI, Kellogg and #SeeHer to Present on the Impact of Female Representation in Advertising During Advertising Week New York 2018
--(BUSINESS WIRE)--Sep 24, 2018--IRI:
About IRI IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.
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John McIndoe, +1 312.474.3862
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: WOMEN COMMUNICATIONS ADVERTISING MARKETING CONSUMER
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PUB: 09/24/2018 01:00 PM/DISC: 09/24/2018 01:01 PM