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Press release content from Business Wire. The AP news staff was not involved in its creation.

Serve Announces Integration of Patented Facial Recognition Technology for Delivery Drivers

April 4, 2019

LOS ANGELES--(BUSINESS WIRE)--Apr 4, 2019--Serve (Bittrex International and Upbit: SERV) is pleased to announce the official integration of its patented facial recognition technology into its award-winning blockchain logistics platform. Users of the Serve Platform can now require facial recognition at every step of the delivery process. With this enhancement, Serve’s technology can now be used to secure deliveries where chain of custody and proof of delivery are critical, such as with medical devices and pharmaceuticals.

“The inclusion of our patented facial recognition system allows Serve to stand alone in modern, on-demand delivery and logistics technology,” says Shahan Ohanessian, CEO, Serve. “This combination of technology and forward-thinking will allow delivery providers across the world to secure sensitive products such as pharmaceuticals in ways previously unavailable to them.”

Serve is at the forefront, making last-mile delivery logistics a viable option for every business, from global businesses to small mom-and-pop shops. Offering solutions for the transportation, logistics and retail industries, with countless more applications to come.

“Our technology will foster unparalleled confidence with enterprises and service providers within the Serve ecosystem,” added Ohanessian. “As a result, our blockchain-based on-demand technology can increase transparency and decentralize last-mile logistics for users across the globe, while offering solutions to many of the toughest problems facing this industry.”

Renowned for its innovative software currently utilized by established delivery companies, Serve provides accountability at every stage, helping end users including enterprises and providers increase efficiency and reduce costs by removing unnecessary middlemen from transactions.

For more information, visit: www.serve.io.

About Serve

Serve empowers today’s on-demand consumer-driven environment by providing an intuitive, efficient, and Global platform directly linking Users, Enterprises/Businesses, and Delivery Providers. Serve facilitates any transaction from ordering products, ridesharing, and deliveries of everything to everyone and everyone to everything. The Serve Platform enables every person, business, and provider on the planet to buy/sell/receive/deliver pharmaceuticals, food, rides, products, groceries, services, and eventually anything. Serve - The World at your Service.

Safe Harbor / Forward-Looking Statements

Certain statements in this press release are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995 that are subject to risks, uncertainties, and other factors. These statements may be identified by the use of forward-looking words such as “anticipate,” “believe,” “forecast,” “estimate,” “expect,” and “intend,” among others. These forward-looking statements are based on current expectations and actual results could differ materially. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements. These factors include, but are not limited to substantial competition, our possible need for financing, uncertainties of technological changes, and dependence upon third parties. There is no obligation to update or revise any forward-looking statement where as a result of new information, future events, or otherwise. All forward-looking statements are expressly qualified by all such risk factors and other cautionary statements. The information set forth herein speaks only as of the date hereof.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190404005128/en/

CONTACT: Anne Shanahan

Global Results Communications

p: 949-608-0276

e:serve@globalresultspr.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT SUPPLY CHAIN MANAGEMENT VENTURE CAPITAL SOFTWARE TRANSPORT SECURITY TRUCKING LOGISTICS/SUPPLY CHAIN MANAGEMENT PROFESSIONAL SERVICES RETAIL

SOURCE: Serve

Copyright Business Wire 2019.

PUB: 04/04/2019 09:15 AM/DISC: 04/04/2019 09:15 AM

http://www.businesswire.com/news/home/20190404005128/en