Propaganda Premium E-Liquid Does the Mature Thing: Rebrands Its Salts and the Hype Collections
IRVINE, Calif.--(BUSINESS WIRE)--May 2, 2019--In keeping with its position as an adults-only brand, Propaganda Premium E-Liquid announced facelifts today for two of its most popular lines: The Hype and Salts collections. Although the flavors remain unchanged, the new bottle labels, package designs and names project a more sophisticated sensibility with greater appeal to the company’s over-21 customer base.
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For Adults Only: Propaganda Premium E-Liquid Introduces New Look for The Hype Collection. (Photo: Business Wire)
“Just like Puff Daddy aka P. Diddy aka Diddy aka Sean Combs, our ‘insides’ are still the same, but we’ve done some growing up,” says Nicholas DeNuccio, Propaganda CEO. “My partner and I were young and enthusiastic entrepreneurs when we launched this company, and our name and design choices reflected that. Five years later, I still love a delicious cotton-candy taste, but I’m happier to recognize it by a simpler name, Pink & Blue. Ditto for Strawberry Shortcake, now Strawberry à la Mode, which has a nice European vibe. New name, fresh appeal, with the great flavor our customers expect from Propaganda.”
DeNuccio and his team used the same grown-up logic for Propaganda’s latest designs, which now feature elegant fonts and retro neon colors—the kind you’d only see on an after-hours dance floor or a 21-and-over bar.
“Just as our disruptive industry has evolved, so have we,” notes DeNuccio. “The brick-and-mortar vape stores we sell to and Uncle Sam have understandably high expectations, and our legal team, which specializes in FDA labeling, ensures that every product we put out meets all current requirements. But no worries—we always manage to keep our famous Propaganda edge!”
The rebrands and redesigns have created an even stronger company identification with Propaganda’s adult end-users. As DeNuccio says: “From millennials to boomers, we’re proud to manufacture and distribute e-juice collections that are only meant for card carrying adults.”
About Propaganda Premium E-Liquid
Irvine-based Propaganda Premium E-Liquid was founded by Nicholas DeNuccio and Nicholas Bull in February 2014 with $200 and a clear goal: to become one of the top-selling e-liquid companies in the industry. To get there, they spent hours researching and developing e-juices featuring just the right percentages of high-quality vegetable glycerin, propylene glycol and food grade flavorings plus various nicotine options to create what is known in the trade as an “all-day vape.” Next, they launched an instantly recognizable brand with a memorable, edgy name (spoofing government propaganda) and a powerful, all-seeing eye logo that reads clearly across all platforms. Today, Propaganda offers six distinct e-liquid lines featuring 25 flavors, employs 24 enthusiastic millennials, boasts more than 2 million units sold per year and is available in 5,000+ U.S. retail locations and 40 countries around the globe.
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CONTACT: Media Contact
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: RETAIL COMMUNICATIONS MARKETING SPECIALTY TOBACCO
SOURCE: Propaganda Premium E-Liquid
Copyright Business Wire 2019.
PUB: 05/02/2019 11:39 AM/DISC: 05/02/2019 11:39 AM