NEW YORK (AP) _ Barney Pressman, whose discount men's clothing store has grown into the upscale emporium Barneys, has died at age 96.

Pressman died Saturday at St. Francis Hospital in Miami, medical records clerk Verna Blue said Tuesday.

Pressman made his reputation with an unerring eye for fashion trends and a knack for brash and catchy advertising that echoed the sign over the doorway of his first tiny shop: ''No Bunk, No Junk, No Imitation.''

This year, Barneys is expected to sell almost $200 million worth of apparel.

Isetan, Japan's sixth-largest retailer, formed a partnership with Barneys to open Barneys stores across the country and around the world.

Pressman used $500 from pawning his wife's engagement ring to open a tiny store where he sold well-made suits at a discount.

He was one of the first retailers to use radio promotions. One campaign included a take-off of the introduction to the ''Dick Tracy'' radio show and the refrain ''Calling all men to Barneys'' became a slogan among New Yorkers.

In the 1960s, Pressman's son, Fred, started changing the store into the upscale shopping emporium that it is today. Now its sales floors carry suits with pricetags from $450 to $2,000, as well as women's apparel, elegant housewares, cosmetics and gifts.

Pressman retired in 1975. His first wife, Bertha, died in 1972. He is survived by his second wife, Isabel, his son, five grandchildren and eight great-grandchildren.