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Tom’s Urban @ L.A. LIVE Is Your Headquarters for All Ohio State Pep Rally and Game Day Festivities

December 21, 2018

DENVER--(BUSINESS WIRE)--Dec 21, 2018--As Ohio State alumni and fans from around the world descend on the Los Angeles area for the New Year’s Day football game, Tom’s Urban, a fast growing sport-focused eater-tainment concept and full-service restaurant in a modern casual dining environment, is every Buckeye fan’s place to catch all the action. As the official location for the December 31 st pep rally, L.A. LIVE is expecting thousands of Ohio State fans and Tom’s Urban will have great food and drink specials to celebrate.

During and following the pep rally on December 31 st and on New Year’s Day for the game, fans can enjoy food and drink specials, including a $15 beer and wings offer: any order of Tom’s signature wings with a 16oz Coors Light, and specialty cocktails made by Tom’s Urban’s all-star bartenders. What’s in a name? How about the Tom’s Urban “Meyer Cocktail” or the special Lemon Meyer shot for only $5 dollars.

Hosting large-scale events is a cornerstone of what sets Tom’s Urban apart from its competition. Tom’s Urban has perfected its operations to account for large audiences and delivering food and beverages in quick service to those coming for the pre-game pep rally. Additionally, with a 16,000 square-foot two-story bar, Ohio State fans are invited to stick around and watch the game on nearly 80 screens, for what is sure to be the biggest party in L.A on New Year’s Day. Fans can also partake in the only U-Pour Floor beer station in L.A. LIVE, where guests pour their own beer at their leisure from more than 50 available taps.

Tom’s Urban knows that getting to the game or concert on time is a top priority for guests and has fine-tuned operations to assure guests the fastest and most delicious pre-game experience near the arena. The new food menu is tailored for operational excellence and quick service, while a full list of larger drink options make multiple trips to a crowded bar a thing of the past.

“As the official location for the Ohio State Alumni Association pep rally, L.A. LIVE will be bustling with excitement around the game. We are excited to be hosting an epic party for all Buckeye fans who will be in the area for New Year’s,” said Shannon McNiel, President and Chief Operating Officer of Tom’s Urban. “With Urban in our name, where else would an Ohio State fan want to party during the official pep rally and on New Year’s Day to watch the game?”

Tom’s Urban is owned by Black Shamrock Partners, formerly Consumer Concept Group, a Denver-based investment and operating company, focused on launching, operating and investing in Experience Based Lifestyle Economy brands in the consumer, lifestyle and event sectors. Tom’s Urban has locations currently at LA LIVE in Los Angeles, Mohegan Sun Casino in Connecticut, NYNY Hotel on the Las Vegas Strip, Ilani Casino in Portland, OR and the recently opened location at Denver International Airport.

For more information about Tom’s Urban at L.A. LIVE, visit: http://tomsurban.com/la/

About Tom’s Urban

Partners Rick Schaden and Tom Ryan founded Tom’s Urban to be a leading eater-tainment destination where guests can enjoy a modern American comfort menu offering of entrées and small plates with a twist in a polished casual restaurant setting. Tom’s Urban offers the best of everything – breakfast, lunch, dinner, late night, epic handcrafted cocktails and cold beer, and good company in a hip, inviting and entertaining atmosphere. For more information, visit http://tomsurban.com/la/

About Black Shamrock Partners

Black Shamrock Partners, formerly Consumer Concept Group, is an innovative investment and operating company, focused on launching, operating and investing in consumer, franchising and lifestyle brands. They also invest opportunistically in private businesses, real estate and alongside alternative investment managers. Black Shamrock Partners is guided by a relentless focus on investing in tomorrow’s demands and is managed by a group of officers with deep expertise in the restaurant, lifestyle, entertainment and sports industries. Their investment philosophy is rigorously centered on aligning interests and the virtues of patient capital, allowing them to pursue growth plans and make strategic decisions solely in the best interests of the companies in which they invest.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181221005077/en/

CONTACT: ICR for Black Shamrock Partners

BlackShamrock@icrinc.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA COLORADO OHIO

INDUSTRY KEYWORD: FOOTBALL RESTAURANT/BAR RETAIL FOOD/BEVERAGE SPORTS

SOURCE: Tom’s Urban

Copyright Business Wire 2018.

PUB: 12/21/2018 09:00 AM/DISC: 12/21/2018 09:00 AM

http://www.businesswire.com/news/home/20181221005077/en

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