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Bush Campaign Names Extended Ad Team for Fall

May 27, 1992

WASHINGTON (AP) _ President Bush’s campaign announced Wednesday its extended advertising team for the fall election will be led by executives of two New York commercial ad firms.

The campaign said the team, which will be dubbed the ″November Company,″ will be based in New York and include 12 admakers, most of whom specialize in commercial advertising.

Mike Murphy, Don Sipple and Alex Castellanos - the three consultants who directed Bush’s primary season advertising - are the only political admakers on the team.

Robert Mosbacher, Bush’s general campaign chairman, said the addition of commercial advertisers will give the campaign a ″fresh view″ in a year in which the electorate is frothing with anti-Washington sentiment.

″If you get people who are primarily outside of Washington and outside of the normal political view they add an important new dimension,″ Mosbacher said.

Madison Avenue ad executive Martin Puris, who informally advised Bush’s 1988 campaign, will serve as chairman and chief executive officer for the new team.

Puris’ firm, Ammirati & Puris, has worked on successful ad campaigns for automaker BMW, Arrow shirts, Nikon cameras and United Parcel Service.

Clayton Wilhite, president of New York-based D’Arcy Masius Benton & Bowles North America, will serve as president and chief operating officer of the November Company, the campaign said.

Others on the team include: Ron Anderson, chief creative officer of Bozell/ New York; Gordon Bowen, executive vice president of McCann-Erikson in New York; Sean Fitzpatrick, executive vice president worldwide of McCann-Erikson in Detroit; Robert Gardner, president of Gardner Communications in San Francisco; Jim Weller of Weller and O’Sullivan Advertising in Los Angeles; and independent consultants Bill McCullam and Ted Shaine.

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