FREEPORT, Ill. (AP) _ Rubbermaid Home Products has named a new president following the resignation of William J. Denton, parent company Newell Rubbermaid Inc. said Tuesday.

Denton served as president of Wooster, Ohio-based Rubbermaid Home Products for the last 18 months before leaving for another opportunity, the company said. It declined to elaborate.

Denton, who started his career at Newell in 1976, left Friday, the company said.

Mark Eichhorn, Rubbermaid's senior vice president and controller, was named as Denton's replacement, effective immediately.

Eichhorn, 45, came to Rubbermaid last year and has been with Newell since 1987.

Newell Rubbermaid, based in Freeport, Ill., makes such household items as Mirro cookware, Rubbermaid storage containers and Levolor blinds. The company had 1999 profits of $95 million on sales of $6.4 billion.

Newell shares, which are off 40 percent from their 52-week high, rose 12.5 cents to close at $27.063 Tuesday on the New York Stock Exchange.