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Press release content from Business Wire. The AP news staff was not involved in its creation.

Rightway Healthcare Appoints Risa Greendlinger as Senior Vice President of Sales

May 7, 2019

NEW YORK--(BUSINESS WIRE)--May 7, 2019--Rightway Healthcare, a New York-based enterprise healthcare portal providing a patient navigation and advocacy platform for employers and their employees, today announced that it has appointed Risa Greendlinger as Senior Vice President of Sales.

“We are excited to have Risa join Rightway to strengthen our sales team and help address the growing demand for our healthcare navigation and advocacy solutions,” said Jordan Feldman, Chief Executive Officer of Rightway. “This is an exciting time for Rightway. Our successful Series A fundraising has allowed us to continue our strong growth and increase the breadth of our product offerings as we look to enter new markets. Risa has an impressive track record delivering solutions in the healthcare industry and understands how combining data-driven analytics with our human experts transforms the healthcare experience. We are looking forward to benefiting from her sales leadership.”

As Senior Vice President of Sales, Ms. Greendlinger will create channel partnerships, while engaging leaders of small and middle-market businesses and their employee benefit consultants and insurance brokers.

Commenting on her new role, Ms. Greendlinger said, “I’m thrilled to be joining Rightway and providing clients with solutions to some of their most pressing healthcare problems through Rightway’s platform. I believe the ‘doctor in the family’ approach offers powerful efficiencies in a complex healthcare industry. I am looking forward to contributing to Rightway’s strategic growth plans.”

Ms. Greendlinger joins Rightway from Livongo, a consumer digital health company, where she most recently served as Vice President of Federal Sales for the Government and Labor team. Prior to Livongo, Greendlinger was National Director of Sales at Retrofit, a digital healthcare provider of weight management and diabetes prevention solutions. Ms. Greendlinger received a BA in history from Wellesley College, and a M.P.A. in policy from Columbia.

About Rightway Healthcare

Jordan Feldman, Co-Founder and CEO, launched Rightway in 2017. Rightway provides employers a comprehensive analytics and software healthcare ecosystem to optimize employer expenditure and to produce high-quality, cost-efficient healthcare experiences for employees. The platform serves as the single point of contact that becomes every employee members’ continual point of contact throughout their healthcare journey. The service is available via smartphone, web and by calling or messaging members’ personalized navigator to guide them with a “doctor in the family” approach to navigation and advocacy. For more information, please visit  www.rightwayhealthcare.com.

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SOURCE: Rightway Healthcare

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PUB: 05/07/2019 08:30 AM/DISC: 05/07/2019 08:30 AM