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PRESS RELEASE from provider: Business Wire
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

HUDs Have Crucial Role in Future In-Car HMI Development, Finds Strategy Analytics

March 4, 2019

BOSTON--(BUSINESS WIRE)--Mar 4, 2019--In a new report from the In-Vehicle UX (IVX) team at Strategy Analytics, consumers in the US, Western Europe, and China were surveyed regarding usage of and satisfaction with their head-up display (HUD). A small majority of owners worldwide use their head-up display full-time rather than hiding it from view, though such usage is markedly lower in China. Most consumers are satisfied with various aspects of their head-up display, but visual appeal and ease of adjustment elicited the most dissatisfaction. Despite their futuristic appeal, the jury remains out on the practical usefulness of head-up displays.

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Automobile Heads Up Display (Photo: Business Wire)

Key report findings include:

  • HUDs provide a way to display the status of the most relevant and critical functions to the driver in a manner that minimizes eyes-off-road-time (EORT) including but not limited to elements such as speed, critical warning indicators, next turn information and cruise control status information.
  • Due to the nature of HUDs sitting within a driver’s forward field of view (FFOV), display of more than seven pieces of information can be perceived as cluttered, distracting or inhibiting EORT. As such, great care must be taken to avoid superfluous or unnecessary information in the HUD.
  • But, as customizable digital instrument clusters (and HUDs) become more common across model lines, designers and engineers will have new “blank canvases” from which to build a driver-centric interface.

Derek Viita, Senior Analyst IVX and report author commented, “The future of HUDs over the next 2 to 3 product cycles is exciting, as HUDs will have a crucial role to play in future HMI development, and be directly impacted by several future trends.”

Continued Viita, “Augmented reality (AR) HUDs for example, will gradually move from CES fantasy to on-market reality. When integrated well, AR can alert a driver to hazards, and effortlessly inform passengers of last-mile navigation information, providing a unique and powerful tool to enhance the UX and safety of the driver. Moreover, as semi-automated driving assistants spread across model lines, the HUD will also be an important modality for hand-off and take-over warnings.”

Added Chris Schreiner, Director, Syndicated Research UXIP, “But with all of the information augmented reality HUDs can provide, there will be a fine line between alerting the driver and obscuring their FFOV. When presenting such an alert in the HUD, designers will have the challenge of alerting and bringing a driver “back into the loop,” while not distracting them or degrading their situational awareness by occluding their view.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About In-vehicle UX

Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and “must-have” experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190304005658/en/

US Contact: Derek Viita, +1 617 614 0772,dviita@strategyanalytics.comEuropean Contact: Diane O’Neill, +44(0) 1908 423 669,doneill@strategyanalytics.com

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: OTHER CONSUMER TECHNOLOGY CONSUMER ELECTRONICS HARDWARE SOFTWARE AUTOMOTIVE AFTERMARKET PERFORMANCE & SPECIAL INTEREST GENERAL AUTOMOTIVE CONSUMER

SOURCE: Strategy Analytics

Copyright Business Wire 2019.

PUB: 03/04/2019 10:41 AM/DISC: 03/04/2019 10:41 AM

http://www.businesswire.com/news/home/20190304005658/en