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Deka Lash Celebrates Brand at Inaugural Franchise Conference

November 15, 2018

CANONSBURG, Pa.--(BUSINESS WIRE)--Nov 15, 2018--Deka Lash, the experts in eyelashes, celebrated their growth and accomplishments at their inaugural Franchise Conference in Nashville, Tennessee this month. With more than 110 awesome franchisees, corporate team members and vendors in attendance, CEO and Co-Founder Michael Blair proudly recapped the successful 2018 the company had and strategically showcased the plans for 2019 and beyond.

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Deka Lash 2018 Inaugural Conference (Photo: Business Wire)

Deka Lash provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including evening and weekend appointments. Deka Lash’s highly-trained and licensed lash artists take their time to ensure quality applications, individually designed to fit the client’s eye shape and lifestyle.

The brand started 2018 strong and finished even stronger. Opening up 28 studios in 12 states Deka Lash is poised for momentous growth. “We have a strong brand but know we have to stay ahead and surpass the competition which we will do,” said Jennifer Blair, Chief Experience Officer and Co-Founder. “With our focus on technology, efficiency and providing the best products to the consumer our brand will be the name in the eyelash industry to watch.”

With expansion plans into new markets and estimated 52 studio openings in 2019 along with launching the brand internationally, Deka Lash proudly honored some of their own who help build the brand. Among those recognized:

Brand Ambassador Award

Bette Anne & Tim Duffy Renee Johnson Jeff Kenny

Developer of the Year Award

Brad & Alisha Collier Bette Anne & Tim Duffy Kristine & Radd Farbo Stacey & Renee Johnson

Best Studio Opening Award

Andrea & Robert Armstrong

Personal Achievement Award

Steve Gordon

Social Maven Award

Lorraine & Vern Eliason

Marketing Innovator Award

Andrea & Robert Armstrong

“We are extremely proud of the dedicated owners of our brand who are our family,” said Michael. “Franchises who come diverse, esteemed and unique backgrounds to be a part of this brand and we are inspired by their passion to their studios and clients and are excited to move into 2019 with.”

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash studios are modern retail salons which apply semi-permanent custom eyelash extensions by highly trained lash artists to the clients’ own lashes, providing a variety of unique looks and styles. The leading eyelash concept in innovation, Deka Lash began franchising in 2016 and to date has 40 studios open in 20 states. For additional information visit dekalash.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181115005101/en/

CONTACT: Barbara Carrera Holland

CH Media

602.404.7561

chmedia@cox.net

KEYWORD: UNITED STATES NORTH AMERICA PENNSYLVANIA TENNESSEE

INDUSTRY KEYWORD: RETAIL COSMETICS

SOURCE: Deka Lash

Copyright Business Wire 2018.

PUB: 11/15/2018 09:00 AM/DISC: 11/15/2018 09:01 AM

http://www.businesswire.com/news/home/20181115005101/en

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