Brown Jordan Rebrands With Credo to ‘Invest In the Good Life’
ST. AUGUSTINE, Fla.--(BUSINESS WIRE)--Oct 3, 2018--Brown Jordan, an icon in luxury outdoor furniture manufacturing and design for more than 70 years, recently announced the company’s comprehensive rebrand with a call to consumers to ‘Invest in the Good Life.’ A good life that isn’t a collection of things, but a collection of moments. The rebrand includes a new visual identity, executed through a multi-media channel plan, including a redesigned website, social media support, digital advertising and more. The visual identity also extends into the company’s showroom experience - beginning with the brand’s showroom in Chicago’s Merchandise Mart.
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Brown Jordan, an icon in luxury outdoor furniture manufacturing and design for more than 70 years, recently announced the company’s comprehensive rebrand with a call to consumers to ‘Invest in the Good Life.’ For more information please visit www.brownjordan.com
“In the process of looking at the heritage of the brand, we realized that Brown Jordan is about living The Good Life. It’s about creating space for people to come together, connect with family and friends, create memories and pass down traditions from generation to generation,” said John Wojcik, chief marketing officer for Brown Jordan’s parent company, Brown Jordan International.
The rebrand began more than a year ago with key additions to the leadership team under Brown Jordan International CEO, and President, Gene Moriarty. John Wojcik joined the team in 2017 as chief marketing officer to help create a new strategic vision for the brand. “Outdoor spaces have become more popular than ever, and the luxury furniture market overall is experiencing rapid growth,” said Moriarty. “We recognized a need to modernize the brand and tell the Brown Jordan story to a new generation of buyers to keep pace with that growth and maintain our position as the leader in luxury outdoor furniture.”
Founded in 1945, Brown Jordan Furniture Brand has been revered for decades for the brand’s dedication to authenticity, craftsmanship and design innovation. Stephen Elton, long time chief brand curator for Brown Jordan, received the 2018 Lifetime Achievement Award from the International Casual Furnishings Association (ICFA) last week at Casual Market Chicago, in recognition of his impressive contributions to the design industry. Brown Jordan International’s Billy Markowitz received the 2018 Sales Representative of the Year award.
New Product Collections
The Prevue Collection from designer John Caldwell is new this fall, with Brown Jordan’s signature flexible strapping incorporated as a design element for the first time. The new collection allows designers and customers to choose a frame color, strap color, cushion color and fabric to suit their exterior design aesthetics. The Prevue Collection is nominated for a 2018 Pinnacle Award, and winners will be announced during this October’s High Point Market.
To see the full product offerings in the collections from Brown Jordan Furniture Brand, visit www.brownjordan.com.
About Brown Jordan Furniture Brand
Brown Jordan is the world’s finest maker of innovative, meticulously designed and exceptionally executed outdoor furniture and accessories that inspire people to Invest in the Good Life. The brand’s best in class products for luxurious outdoor living offer a canvas to enjoy and savor life’s moments. Known for award-winning designs and heirloom quality, Brown Jordan has maintained the gold standard in outdoor furnishings for more than 70 years. For more information and to view the product collection, visit www.brownjordan.com.
About Brown Jordan International
Brown Jordan International is a leading designer and manufacturer of quality indoor and outdoor furnishings that inspire the beautiful life with designed spaces and elevated experiences that enable people to gather, connect and express themselves. The world’s most inspired portfolio of furniture design includes recognized and designer renowned brands including Brown Jordan, Winston, Charter, Tropitone and Texacraft that offer a full range of products for residential, hospitality, leisure, corporate, restaurant and other commercial environments. Brown Jordan International is privately held with corporate offices located in St. Augustine, Florida. For more information, visit www.bji.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20181003005734/en/
CONTACT: Brown Jordan International
Stephanie Kaul, (904) 495-0278
KEYWORD: UNITED STATES NORTH AMERICA FLORIDA ILLINOIS
INDUSTRY KEYWORD: LUXURY HOME GOODS RETAIL COMMUNICATIONS ADVERTISING MARKETING
SOURCE: Brown Jordan International
Copyright Business Wire 2018.
PUB: 10/03/2018 12:56 PM/DISC: 10/03/2018 12:56 PM