Colin Kaepernick to be face of Nike’s ‘Just Do it’ campaign

September 3, 2018

Nike has a new face for the 30th anniversary of their iconic “Just Do It” campaign: Colin Kaepernick.

Kaepernick, who has filed a collusion suit against the NFL over his unemployment afterhe knelt and protested racial inequality during the anthem, unveiled the new advertisement on his Twitter.

“Believe in something,” the ad reads. “Even if it means sacrificing everything.”

BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the companys 30th anniversary of the Just Do It campaign. pic.twitter.com/uccpDStbq5 Darren Rovell (@darrenrovell) September 3, 2018

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO Colin Kaepernick (@Kaepernick7) September 3, 2018

Nike, according to USA Today, had been paying Kaepernick since 2011 to endorsetheir products.

Last week, an arbitrator rejected the NFL’s request to dismiss Kaepernick’s collusion claim allowing the case to go forward to a hearing.

Update hourly