Troverie Launches Fully Brand-Authorized, Omni-Channel, E-Commerce Destination to Transform Luxury Watch Shopping Experience

August 7, 2018

NEW YORK--(BUSINESS WIRE)--Aug 7, 2018--Troverie ™, an innovative brand-authorized, omni-channel luxury watch retailer, launches today, empowering consumers to find a new watch online – fully guaranteed and protected by the manufacturer. Troverie addresses a long-standing gap in an industry filled with unauthorized sellers, by creating a nationwide, vertically-integrated, authorized online shopping experience for digitally savvy consumers, offering over 800 of the finest watches in the world, supported by manufacturers, with personalized, boutique care. Consumers can discover a trove of timepieces in Troverie’s expertly curated collection with just a few clicks and learn about the craftsmanship, design and fabrication of the watches from Troverie’s team of industry experts standing by to cater to every need.

Troverie presents a fresh approach to discovering and purchasing new luxury watches for casual consumers and horologists alike, advancing an industry built on a traditional sales model between luxury watch manufacturers and brick-and-mortar jewelers. At launch, Troverie brings together 16 renowned brands and 26 of the nation’s leading independent retailers to offer consumers an all-encompassing clicks-and-bricks shopping experience where luxury watches can be purchased online and delivered directly to the consumer or picked up in-person at a local partner jeweler.

Troverie has partnered with every fine watch brand it carries to gain full authorization. At launch, among the manufacturers available are: Bell & Ross, Blancpain, Breguet, Breitling, Bvlgari, Girard-Perregaux, Hamilton, Longines, Movado, Nomos, Omega, Raymond Weil, Tag Heuer, Ulysse Nardin, and Zenith. The full collection can satisfy the needs of any consumer, be it a buyer looking for an accessibly-priced first watch, an occasion gift giver, or an experienced horologist expanding their collection.

“Steeped in tradition, the luxury watch industry can be difficult to understand and access for the average luxury watch consumer,” said Fred Levin, Troverie CEO and founder. “With Troverie, we are targeting one of the few remaining merchandise categories yet to be adequately represented online and helping generations-old family-owned businesses expand their reach and enhance their digital presence in a seamless omni-channel platform.”

“The watch industry has been desperate for an omnichannel sales vehicle led by true experts to properly bridge the gap between online and in-store sales. Troverie is just what Breitling and our authorized retailers have needed,” said Georges Kern, Global CEO, Breitling. “With Troverie, consumers can rest assured that they are looking at an expertly curated collection of authorized watches and complete their purchase with ease and peace of mind, knowing the source is authentic.”

“Troverie expresses digitally the watch industry’s business model. It puts together a great product offering from top watch retailers and elevates the experience of finding the perfect timepiece,” said Patrick Pruniaux, CEO, Ulysse Nardin. “For a brand like Ulysse Nardin, partnering with Troverie provides additional visibility as well as the perfect environment to find our clients online. We are proud of being part of such a project, a true trademark between today’s traditional brick-and-mortar world and tomorrow’s pure digital experience.”

To deliver a complete customer experience, Troverie has partnered with dozens of the premiere independent jewelers in the country – with over 70 locations in 22 states – including Traditional in Newport Beach, Bellusso in Las Vegas, Razny in Chicago, Shreve & Co. in San Francisco, Orr’s in Pittsburgh, Borsheim in Omaha, and Hamilton in Palm Beach and Princeton.

“Troverie represents a strategic opportunity to create the industry’s first premier authorized luxury watch online experience – with official watch jewelers as a critical component of the solution,” said Michael Pollak, CEO and founder of Hyde Park Jewelers in Denver and Phoenix. “Through the Troverie platform, Hyde Park can now offer clients flexible choices for their purchase, including buy online, buy online/pick up in-store or view in-store.”

“We have been following the development of Troverie for some time, looking forward to this launch,” said Mark Udell, CEO, London Jewelers in New York. “As our business continues to grow, selling online will be a bigger and bigger part of that. We believe in delivering a true omni-channel experience for our customers and have always put a high priority on being able to do that in a way that is fully authorized by the brands we represent. We see Troverie as the next step in being able to serve our customers.”

All Troverie shoppers benefit from daily concierge service – where industry professionals provide education, guidance and support via email, phone or live chat. Once customers select a watch, they can have it delivered to their home or office or pick it up at their nearest trusted jeweler, where a Troverie Ambassador will expertly size the watch and educate the customer on proper operation and care. If customers choose to have it shipped to them, the watch will be sized to their specifications, carefully packed, and sent promptly.

“Troverie is your concierge luxury watch service addressing a real need in the market in terms of experience and technology. We advise, guide, and deliver,” said Peter Kramer, Chief Operating Officer, Troverie. “Troverie provides consumers with the ease and convenience of an omni-channel experience, the safety and comfort of being an authorized retailer, and the refined taste of a well-curated luxury watch collection created by industry experts.”

The company’s executive team is bolstered by more than 100 years of combined watch industry experience –across e-commerce, data and customer analytics, brand and business development – with companies such as Cartier, Chanel, Breguet, The Movado Group, LGI Network, and The NPD Group.

To learn more about Troverie and begin the search for your perfect new watch, visit www.troverie.com.


Troverie™, part of the Authorized Luxury Group, is a brand authorized, omni-channel, e-commerce destination for luxury watches, bringing together leading luxury brands and top jewelers to provide casual shoppers and serious horologists a well-curated, comfortable and secure shopping experience – fully guaranteed and protected by the manufacturer. Troverie fills a void in the watch industry by being an authorized omnichannel retailer for more than 15 brands of luxury watches and by partnering with established, independent jewelers in 22 states with over 70 locations. Troverie’s all-encompassing shopping experience allows users to make a purchase online to be delivered directly to the consumer or picked up at a trusted local jeweler. Troverie creates a luxury shopping experience from the palm of your hand, with the safety and assurance of the full warranty, protection and backing from the watch manufacturer.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180807005188/en/

CONTACT: DKC for Troverie

Andrew Rhodes/Drew Zambelli




SOURCE: Troverie

Copyright Business Wire 2018.

PUB: 08/07/2018 09:00 AM/DISC: 08/07/2018 09:01 AM


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