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CBS Ratings Get Boost from “The Morning Program” With AM-Nielsens

January 13, 1987

NEW YORK (AP) _ CBS improved its early-morning ratings on the first day of ″The Morning Program,″ according to A.C. Nielsen Co. data released Tuesday by the network.

″The Morning Program″ won its time period in New York on Monday and boosted CBS’ ratings 46 percent overall in a 12-city overnight sample, said Jim Sirmans, spokesman for CBS Entertainment.

Although Nielsen surveys 13 cities, Atlanta was excluded because ″The Morning Program″ is not carried there, Sirmans said.

The program, with hosts Mariette Hartley and Rolland Smith, had a rating of 4.4 and a 23 percent share of the sets in use in New York, compared to a 2.1 rating and 11 share for CBS programming in the time period last week, Sirmans said.

Ratings increased from 3.0 to 3.1 in Los Angeles, from 1.5 to 2.1 in Chicago, from 3.5 to 3.8 in in Washington and 1.7 to 3.3 in Denver, Sirmans said.

Each rating point represents 1 percent of the television households in the market.

″The Morning Program,″ produced by CBS Entertainment, moved into a 90- minute time period formerly occupied by the CBS ″Morning News.″

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