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Samsonite to Use Cappasity Platform for Its US Online Stores Product Visualization

February 12, 2019

SANTA CLARA, Calif.--(BUSINESS WIRE)--Feb 12, 2019--Cappasity is happy to announce that Samsonite, the worldwide leader in superior travel bags, luggage, and accessories, will use Cappasity’s 3D product imaging solution for its US online stores. 3D visualization will be made available for products by Samsonite, American Tourister, Hartmann, High Sierra, and Gregory Packs.

For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the business professional. As a brand combining notable style with the latest design technology and the utmost attention to quality and durability, Samsonite is also very technologically-aware.

“It is important for our customers to have the opportunity to examine the goods in detail, and 3D visualization allows us to bridge the gap between online shopping and brick-and-mortar stores. We chose Cappasity because their solution allows us to share comprehensive product information with our customers,” said Jay Nigrelli, VP of eCommerce.

“We are thrilled to have the Cappasity solution used for Samsonite online stores and believe that today will mark the beginning of a fruitful partnership,” said Kosta Popov, CEO at Cappasity. “Not only does our platform showcase products in 3D, it also demonstrates the way customers interact with the items. The data gathered is unique and invaluable for marketeers since 3D View is the only format to provide feedback based on customer-product interaction.”

Cappasity platform is the first pipeline solution which solves all the problems of 3D product imaging. It allows retailers to shoot thousands of products in 3D every day and doesn’t require any specific equipment, and for that reason it is a go-to solution for large catalogs. The software creates a 3D image in just three minutes and automatically embeds the 3D images into the online store through Cappasity SDK. The unique 3D format with data streaming loads in seconds on all devices, including smartphones.

About Samsonite

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the business professional. For more information, please visit www.samsonite.com.

About Cappasity

Founded in 2013, Cappasity is an easy, scalable platform for creating, embedding, and analyzing 3D and AR/VR content. Cappasity brings an in-store browsing experience to online retail through interactive and photorealistic 3D images that can be easily embedded into websites, mobile apps, and AR/VR applications. The company’s clients report a more than 30 percent increase in conversion rate and fewer returns. For more information, please visit www.cappasity.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190212005148/en/

CONTACT: MSL for Cappasity

Phil Lanides, 781-684-0770

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: TECHNOLOGY ONLINE RETAIL SOFTWARE OTHER TECHNOLOGY TRAVEL OTHER TRAVEL RETAIL COMMUNICATIONS ADVERTISING MARKETING OTHER RETAIL

SOURCE: Cappasity

Copyright Business Wire 2019.

PUB: 02/12/2019 08:00 AM/DISC: 02/12/2019 08:01 AM

http://www.businesswire.com/news/home/20190212005148/en

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