Advanced Analytics Techniques Helped an Insurance Company to Minimize Customer Acquisition Costs and Optimize Conversion Rates| Quantzig
LONDON--(BUSINESS WIRE)--Sep 20, 2018--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest . A leading global insurance company wanted to significantly enhance the conversion rate from prospect to customer, increase revenue, and reduce customer acquisition costs.
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Advanced Analytics Solutions for an Insurance Company (Graphic: Business Wire)
According to the insurance industry experts at , “Advanced analytics represents a collection of techniques and methods used to model internal and external data to produce valuable insights that can drive business-refining actions. ”
With the advancement in technology, disruptive novices, and higher customer expectations marketplace has been redefined and insurance industry players remain focused on improving top line sales, bottom-line profitability, tackling challenges, and competing in this dynamic industry. Also, insurance industry players have a lot on their plates. Regulatory and political disturbances globally are changing some of the ground rules about how organizations may operate. Additionally, customer expectations and innovations are driving the rapid evolution in the conduction of business. The newcomers in the market are looking to snatch the market share from reigning insurance industry players.
The advanced analytics solution helped the insurance firm to gain valuable insights into the unique buying behaviors of their target customers, including the type of media they consume, the time of day they are most likely to conduct research and comparison shop and the length of time within which they typically make a buying decision.
This advanced analytics solution provided benefits that helped the client to:Gain valuable insights into the unique buying behaviors and interests of their customers Optimize the conversion rates of each segment To know more about the benefits of our advanced analytics solution,
This advanced analytics solution offered predictive insights on:Developing detailed digital profiles of the target customers Categorizing those profiles with the highest propensity to convert To gain detailed insights and understand the scope of our solution,
View the complete advanced analytics solution here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
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INDUSTRY KEYWORD: PROFESSIONAL SERVICES INSURANCE
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PUB: 09/20/2018 09:07 AM/DISC: 09/20/2018 09:06 AM