Mastermind Marketing Influencer Campaign Will Drive 1 Million+ Engagements for Exxon™ Mobil™ Speedpass+™ Mobile App
ATLANTA--(BUSINESS WIRE)--Sep 24, 2018--Mastermind Marketing(OTC Pink: MMND), a leading involvement marketing agency developed and executed a YouTube Influencer Marketing campaign through Technology and Automotive channels for the Exxon™Mobil™ Speedpass+™ app. The campaign has generated almost 1 million user engagements, substantial traffic to campaign landing pages, as well as App Store™ and Google Play™ downloads to date.
The campaign was aimed at raising awareness of the features and benefits of the app including being able to pay at the pump, and also apply for the ExxonMobil™ Smart Card (which is fully integrated within the app). Carefully curated influencers with YouTube Technology and Automotive channels were selected to reach early adopters and automotive enthusiasts. Each selected influencer talked about the benefits and key features of the app and an actual demonstration at the pump.
The Exxon™Mobil™ Speedpass+™ app appeared on the screen when the app was discussed/demonstrated, and each influencer invited consumers to visit their custom landing page to see other special offers and benefits of the card and app. To date, the program has generated approximately one million consumer engagements, significant traffic to each of the custom influencer landing pages, and a sizeable number of app downloads and card applications. This has produced significant positive results at the pump that will continue to grow since the influencer content is evergreen (always there).
Mastermind developed all aspects of the Exxon™Mobil™ Speedpass+™ app campaign including planning, influencer sourcing and activation, influencer agreements/legal approvals, content/creative development, production coordination and supervision of Influencer references to the app/card, landing page design and development, result tracking, and the ROI model development.
Daniel Dodson, CEO of Mastermind stated, “The Exxon™Mobil™ Speedpass+™ app is truly an innovative and useful tool for anyone that drives a car. Its features and benefits are best communicated by seeing an actual demonstration by one of the trusted sources like the Influencers selected. The Influencer Marketing program that we developed and executed proved highly effective at demonstrating the features & benefits, and also obtaining consumer adoption. Curating and activating groups of content-relevant Influencers with engaged subscriber bases are key ingredients for successful campaigns like this.” In addition to automotive and technology, Mastermind has developed successful Influencer campaigns for other verticals including home improvement, agriculture, healthcare, pets, consumer packaged goods and a host of others.
“We look at Influencer Marketing three ways. 1. Paid – where we activate the right influencers and compensate them for integrating our client’s brand. 2. Earned – where we provide influencers with exclusive content, access, and inside perspectives for them to include in the content they distribute. 3. Owned – empowering employees, dealers, distributors, and franchisees to share content on their personal social channels – this requires specific corporate guideline development, training, and vetted content libraries. Each can be hugely successful in the right environment,” stated Michael Gelfond, EVP of Mastermind.
About Mastermind, Inc.
Mastermind provides thinking that drives results for leading marketers. It has over 30 years of experience in dozens of industries helping involve people with brands in ways that inspire them to take action. Mastermind has a total, data-driven approach that drives brand consideration, trial, loyalty, and advocacy. The company has extensive marketing expertise in Content, Digital, Influencer, Social, Promotion, Channel Optimization, and Contingency Communications. This allows Mastermind to create and execute multi-dimensional campaigns that drive results. More information about Mastermind, Inc. is available at its website: www.MastermindMarketing.com.
This press release of Mastermind, Inc. (the “Company”) contains, or may contain, among other things, certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve significant risks and uncertainties. Such statements may include, without limitation, statements with respect to the Company’s plans, objectives, projections, expectations and intentions and other statements identified by words such as “projects,” “may,” “will,” “could,” “would,” “should,” “believes,” “expects,” “anticipates,” “estimates,” “intends,” “plans,” “potential” or similar expressions. These statements are based upon the current beliefs and expectations of the Company’s management and are subject to significant risks and uncertainties, including those detailed in the Company’s filings with the Securities and Exchange Commission. Actual results (including, without limitation, market acceptance of the Company’s services; competition from existing products/services or new products/services that may emerge; the implementation of the Company’s business model and strategic plans for its business and its services; estimates of the Company’s future revenue, expenses, capital requirements and need for financing; and developments relating to the Company’s competitors) may differ significantly from those set forth in the forward-looking statements. These forward-looking statements involve certain risks and uncertainties that are subject to change based on various factors (many of which are beyond the Company’s control). The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.
The Speedpass+ app and ExxonMobil Smart Card are registered trademarks of Exxon Mobil Corporation or one of its subsidiaries. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180924005985/en/
CONTACT: For Mastermind, Inc.
Daniel Dodson, 678-420-4000
Chief Executive Officer
KEYWORD: UNITED STATES NORTH AMERICA GEORGIA
INDUSTRY KEYWORD: CONVENIENCE STORE ENERGY OIL/GAS TECHNOLOGY ONLINE RETAIL INTERNET AUDIO/VIDEO MOBILE/WIRELESS BLOGGING SOCIAL MEDIA RETAIL COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS
SOURCE: Mastermind Marketing
Copyright Business Wire 2018.
PUB: 09/24/2018 04:42 PM/DISC: 09/24/2018 04:42 PM