NEW BEDFORD, Mass.--(BUSINESS WIRE)--Aug 17, 2018--Tupelo Honey Maternity was born out of a collaboration with sister company, Zutano, the iconic baby accessories and clothing brand. The line is designed as a new go-to maternity fashion destination and brand for moms-to-be. The launch features everyday essentials in soft, luxurious-feeling knits, offering expecting moms a style that’s comfortable, chic and effortlessly feminine.

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Zutano Collaborates with Tupelo Honey to Launch Maternity Line (Photo: Business Wire)

“From interacting and listening to thousands of moms over the years, we saw an opportunity to deliver a maternity fashion that feels and fits great, and with classic pieces that can follow an expecting mom through pregnancy and into motherhood,” said Steve Schuster, Chief Operating Officer of both Tupelo Honey and Zutano. “Tupelo Honey offers fashion, function, comfort and a great feel and fit for moms-to-be in must-have staples for every wardrobe.”

Tupelo Honey Maternity’s initial launch will feature more than a dozen, carefully curated and crafted essentials in classic solids and bold stripes, with prices starting at $45. Moms-to-be can shrug on the soft and in-the-coziest-fabric Cropped Pullover paired with their Comfy Maternity Leggings that provides just the right amount of support to head to yoga. Throw on the Sunday Brunch Cardi that drapes beautifully for an easy Saturday morning out, or couple it with the Mama Maternity Pants and the essential and oh-so-soft Tara Maternity Tee for a relaxing night in. Special occasion? Dress up the bump with the feminine Bella Bump Maternity Dress that’s as comfortable as it is elegant.

Inspired by the moms-to-be who want effortless, chic maternity style that fits and feels great, visit Tupelo Honey’s maternity pieces - including tops, pants, dresses, sweaters and nursing essentials - at https://www.tupelohoneystyle.com and https://zutano.com/.

About Tupelo Honey Tupelo Honey was originally launched to provide women with comfortable layering pieces that also offer coverage while adding a smooth, finished look to any outfit. Using our own specially developed Dolce Jersey fabric, we created a layering line that quickly became known for exceptional comfort and fit.

Tupelo Honey Maternity was born out of a collaboration with our sister company, Zutano - an iconic baby accessories and clothing brand. From interacting and listening to thousands of moms over many years, we realized the need for maternity clothes that are not only stylish and comfortable, but designed to work from the first month up to and beyond the ninth month.

About Zutano Zutano is one of the most beloved and influential brands in children's fashion and a leader in exciting design innovation. They incorporate brilliant colors and animated prints in its versatile line of young fashions to bring your child's personality to life. Their original and exuberant approach to baby products is evident in every category they enter, from booties, accessories and plush toys, to shoes, beanies, sun hats and colorful baby apparel. Visit Zutano.com, @Zutano, @Zutano_Inc or Zutano’s Facebook Page for more information.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180817005019/en/

CONTACT: Zutano

Caitlin Kahle, 401-274-0001 x406

ckahle@duffyshanley.com

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: WOMEN BABY/MATERNITY PARENTING RETAIL FASHION CONSUMER

SOURCE: Zutano

Copyright Business Wire 2018.

PUB: 08/17/2018 07:46 AM/DISC: 08/17/2018 07:46 AM

http://www.businesswire.com/news/home/20180817005019/en