Bacchanal Sauce Named Winner of the Citi Urbanspace Challenge, a Competition to Help Local NYC Chefs Pursue their Culinary Dreams
NEW YORK--(BUSINESS WIRE)--Nov 16, 2018--Citi and Urbanspace today announced Sonya Samuel as the winner of the Citi Urbanspace Challenge, a competition designed to help discover culinary entrepreneurs who have the potential to be the tastemakers of tomorrow and provide them with a platform to develop their small businesses, raise their profiles and connect with the New York food scene. As the winner, Samuel will be awarded a custom branded booth for her signature Caribbean food concept, Bacchanal Sauce, at Urbanspace at 570 Lex for three months beginning January 2019, courtesy of Citi.
“I’m honored to have participated with the other chefs in this incredible competition and am beyond excited and proud to be bringing a fiery taste of the Caribbean to Urbanspace at 570 Lex,” said Chef Sonya Samuel.
A call for entries for culinary entrepreneurs was held in July and out of dozens of entries, three finalists were chosen: Samuel of Bacchanal Sauce, Tristan Chin-Fatt of Destination Dumplings and Jumoke Jackson of Soul-full Sandwiches. With funding from Citi, the three finalists were given the opportunity to operate their own booth at the Urbanspace Fall pop-up markets.
“At Citi, we’re always looking for new opportunities to help support the growth of small local businesses, which is why we became the first ever partner of Urbanspace,” said Tina Davis, Citi Managing Director, Head of Global Sponsorships. “We’re thrilled to have the opportunity to help these culinary entrepreneurs gain exposure and name recognition among consumers and congratulate all of the talented finalists.”
The Citi Urbanspace Challenge winner was determined by a public vote hosted on Urbanspace’s website, a panel of expert judges and Urbanspace’s culinary team of directors.
“For the inaugural launch of the Citi Urbanspace Challenge, we were excited to see so many culinary entrepreneurs with a dream. Seeing the program grow from all of the online submissions, to the three very different finalists competing in our pop-up markets with thousands of public votes, was an energizing experience. Choosing Sonya Samuel’s concept, Bacchanal Sauce, did not come easy with two fierce competitors but her food speaks for itself. We’re excited to welcome Sonya to Urbanspace at 570 Lex and bring a new Caribbean menu option to our food hall,” said Eldon Scott, President of Urbanspace.
Bacchanal Sauce, which consists of Habanero and Scotch Bonnet peppers, pineapple, guava, cinnamon and allspice, is served by Samuel over an assortment of Caribbean staples – including fried fish cakes, Escovitch fish tacos and sweet tamales. Go try this hot, island-inspired concept at Urbanspace at 570 Lex starting in January 2019.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
Urbanspace curates and develops immersive public markets where creative entrepreneurship and community flourish. Urbanspace, founded in London in 1972, developed Camden Lock Market, Container City, Spitalfields and other vibrant environments. In 1993, Eldon Scott established the U.S. operations with the founding of the Grand Central and Union Square Holiday Markets. Since then, Urbanspace has developed many successful markets across NYC including Urbanspace at 570 Lex, Urbanspace Vanderbilt, Mad. Sq. Eats, Broadway Bites, the original Dekalb Market and more. Urbanspace continues to connect small business owners and chefs with curious creativity-seeking customers by reaching out to new communities and spaces.
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Matthew Polevoy, 212-609-0159
John James Muller, 954-649-7364
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PUB: 11/16/2018 01:35 PM/DISC: 11/16/2018 01:35 PM