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Asia Pacific Gift Cards and Incentive Cards Market Intelligence Report 2019: Australia, China, India, Indonesia, Japan, Philippines, Singapore, South Korea, Malaysia, & Thailand - ResearchAndMarkets.com

February 13, 2019

DUBLIN--(BUSINESS WIRE)--Feb 13, 2019--The “Asia Pacific Gift Cards and Incentive Cards Market Intelligence - Market Size and Forecast (2014-2023), Analysis of Business and Retail Consumer Spending Pattern, Attitude & Behaviour” report has been added to ResearchAndMarkets.com’s offering.

This offering is a bundled offering, combining 10 countries (Australia, China, India, Indonesia, Japan, Philippines, Singapore, South Korea, Malaysia, Thailand).

Each country report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Asia Pacific. With over 150 KPIs at country level, these reports provides comprehensive understanding of gift and incentive card market dynamics.

Report Highlights

Gift cards: Drawing from proprietary survey results, the country reports provide in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate - SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card type, and market share by retail categories. Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions. Corporate incentive & loyalty cards: Each country report provides detailed market dynamics of corporate incentive cards, broadly segmented in four categories - consumer incentive card, employee incentive card, sales incentive card, and festival & other. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business). Digital gift card analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers and by occasion. Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments. Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using gift cards across key retail sectors. Retail spend: Breaks down retail spend across 12 categories / sectors to provide detailed insights on consumer behaviour and changing dynamics of gift card spend. Market share by retailer: Provides market share of closed loop gift cards by key retailers.

Report Scope

Gift Card Market Size by KPIs across Consumer Segments in Asia Pacific

Gross Load Value Transaction Value Unused Value Average Value Per Transaction Transaction Volume Average Value of Card Purchased Number of Cards

Gift Card Market Size by Consumer Segment in Asia Pacific

Retail Consumer Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Asia Pacific

By Retail Consumer By Retail Purchase Occasion By Corporate Consumer By Corporate Purchase Occasion

Gift Card Market Size by Retail Consumer in Asia Pacific

By Functional Attribute By Occasion Value by Purchase Channel

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Asia Pacific

Health & Wellness Travel Apparel Electronics Fine Dining Restaurant Department Store Supermarket Specialty Retail Store Discount Store Gas Station or Convenience Store Fast Casual Restaurant Entertainment Other

Gift Card Spend by Consumer Behavior and Demographics in Asia Pacific

Consumer Purchase Behaviour Gift Card Buyer by Age Group Gift Card Buyer by Income Level Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Asia Pacific

By Functional Attribute By Key Segments

1. Employee Incentive

2. Sales Incentive

3. Consumer Incentive

4. Festival & Other

By Scale of Business Budget Allocation Trend for 2019

Employee Incentive Gift Card Market Size in Asia Pacific

By Functional Attribute By Scale of Business

Sales Incentive Gift Card Market Size in Asia Pacific

By Functional Attribute By Scale of Business

Consumer Incentive Gift Card Market Size in Asia Pacific

Overall By Scale of Business

Festival & Others Gift Card Market Size in Asia Pacific

By Functional Attribute By Scale of Business

For more information about this report visit https://www.researchandmarkets.com/research/j8rd57/asia_pacific_gift?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190213005272/en/

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Related Topics:Retail

KEYWORD:

INDUSTRY KEYWORD: RETAIL OTHER RETAIL

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 02/13/2019 04:31 AM/DISC: 02/13/2019 04:31 AM

http://www.businesswire.com/news/home/20190213005272/en

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