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Anthony’s is finalist for upgrade award

January 4, 2019

Anthony’s 511 has been selected as one of five finalists for Wisconsin’s Economic Development Corp.’s third annual Main Street Makeover contest for the chance to win up to $10,000 in upgrades for its storefront.

This contest is an initiative of the Wisconsin Main Street Program where businesses located in one of the state’s 34 Wisconsin Main Street communities can nominate themselves for a makeover. Twenty businesses submitted applications this year.

This family salon at 511 E. Main St. has been in business in Watertown since 2004. Owner Anthony Chentis said this would be great for his business and for Watertown as it is goes through redevelopment downtown.

“Watertown has had a little confidence problem in the last few years with its image and I think something like this on Main Street is something the community can get behind,” Chentis said.

Errin Welty, WEDC’s downtown development account manager, said this contest is based on the popular reality show concept where a makeover can be completed in two days. The winner will be chosen next week and will work with Main Street staff and consultants from RetailWorks, Inc. for several months to plan the renovation before the makeover takes place in the spring.

“We’re looking for businesses that are poised to grow, that this opportunity is really going to help them move to the next level that can be achieved in a 48-hour period and within the budget we have,” Welty said.

Chentis said if he won, he would redo the façade of the building and update the dentil work and the window. He also was interested on working on the floor to see the oringal flooring of the building.

Welty said Anthony’s 511 is a great example of a long-standing business and Chentis is a good community partner.

“He demonstrated since 2004 when he opened that he’s looking to grow and expand his business and that’s the kind of business that we like to support,” Welty said.

Welty said they look for businesses that can provide $10,000 to put toward the project so they can match the amount.

“It frees up money for me to actually do more things,” Chentis said.

He said the money could free him to make improvements on the inside, such as creating space for additional staff and to accommodate apprenticeship opportunities.

Chentis believes his building would be a great use of the money.

“I believe I fall in that sweet spot of that the money will go a long way to update the facility,” Chentis said. “I think I fit the profile of that there’s not too much to do and its not too little.”

The four other finalists include Arrow Gift Shop in Eagle River, Bushel & Peck’s in Beloit, Campbell Family Homes in Viroqua and K Sera Salon and Spa in De Pere. Welty said all 20 businesses that applied for this contest will receive technical assistance from the Wisconsin Main Street Program.

“I’m hoping that this comes through,” Chentis said. “I think it’s a wonderful thing for everybody in this area, to bring attention to Watertown in a positive way.”

Chentis is also founder of the S.T.A.R. BBQ Competition, previously known as the Stand Tall and Remember BBQ that occurs in the fall at Aero Park. His business recently won first place in the second annual Watertown’s Window Wonderland, a downtown holiday storefront decorating contest.

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